Klaviyo vs SendPulse: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and SendPulse side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
Best for you if:
- • You want a fully free tool (Klaviyo requires payment)
| At a Glance | Klaviyo | |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free 100% free |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.6/5 Trustpilot 4.5 · Capterra 4.6 · G2 4.6 4,303 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or SendPulse?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose SendPulse if
- You want a fully free tool (Klaviyo requires payment)
- You want comprehensive suite of integrated marketing tools on one platform
- You want offers a generous free plan with significant features
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
SendPulse's Free tier is incredibly generous, offering a vast array of features including email, chatbots, CRM, and even an online course builder, which is rare for a free plan.
Strengths
- Pro: Comprehensive suite of integrated marketing tools on one platform.
- Pro: Offers a generous free plan with significant features.
- Pro: User-friendly drag-and-drop editors and pre-made templates.
- Pro: AI-powered tools for content creation and refinement.
- Pro: 24/7 multi-language customer support and extensive knowledge base.
Weaknesses
- Con: Advanced features like unlimited emails and users are only available on higher-tier paid plans.
- Con: Pricing for larger subscriber lists can increase significantly.
- Con: Some features like SMS campaigns are not included in the free plan.
Key features
Plans and prices: Klaviyo vs SendPulse
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| SendPulse |
| sendpulse.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and SendPulse pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
SendPulse
- Choose if you want multi-channel marketing automation platform for email, chatbots, CRM, and online courses
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 4,303 reviews for SendPulse).
- Klaviyo starts at $20/mo, billed monthly; SendPulse has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and SendPulse compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 4,303 reviews for SendPulse). Klaviyo starts at $20/mo, billed monthly; SendPulse has no public paid plan price on file. Both have a free plan.
What are Klaviyo and SendPulse used for?
Klaviyo: Email marketing for e-commerce. SendPulse: Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
What does Klaviyo cost vs SendPulse?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. SendPulse is free. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Klaviyo and SendPulse?
Klaviyo's main strength: e-commerce focused. SendPulse's main strength: comprehensive suite of integrated marketing tools on one platform.