Klaviyo vs Webpushr: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Webpushr side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Klaviyo leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Webpushr
The fastest growing web push notifications platform for marketers and developers.
Best for you if:
- • You want free tier includes all features, only limited by subscriber count
| At a Glance | Klaviyo | Webpushr |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free plan, paid from $29/mo, billed monthly Individual plan |
Category | Marketing Automation Email Marketing | Marketing Automation Push Notifications |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 2.2/5 SourceForge 2.2 67 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | Potential overage fees if exceeding subscriber limits. |
Choose Klaviyo or Webpushr?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
- Budget matters ($20/mo, billed monthly vs $29/mo, billed monthly)
Choose Webpushr if
- You want free tier includes all features, only limited by subscriber count
- You want easy setup process, no technical skills required, with WordPress plugin available
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Webpushr
The fastest growing web push notifications platform for marketers and developers.
Webpushr's pricing is quite generous, especially with a free tier up to 10,000 subscribers and the 'Individual' plan offering 50,000 subscribers for only $29/month.
Watch out
Potential overage fees if exceeding subscriber limits.
Strengths
- Pro: Free tier includes all features, only limited by subscriber count.
- Pro: Easy setup process, no technical skills required, with WordPress plugin available.
- Pro: Comprehensive analytics and segmentation tools for campaign optimization.
- Pro: Offers in-browser messaging to reach all site visitors, including non-subscribers.
- Pro: Supports both secure (https) and non-secure (http) sites for push notifications.
Weaknesses
- Con: Specific details on the 1000+ integrations are not explicitly listed on the main page.
- Con: The AI model for ROI estimation is proprietary and its exact workings are not fully transparent beyond general factors.
- Con: No explicit mention of A/B testing for push notifications, which is a common marketing feature.
Key features
Plans and prices: Klaviyo vs Webpushr
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Webpushr |
| webpushr.com/pricing read Nov 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Webpushr pricing.
Key Takeaways
Klaviyo
- Higher user rating: 4.6/5 vs 2.2/5
- Lower entry price: $20/mo, billed monthly vs $29/mo, billed monthly
Webpushr
- Choose if you want the fastest growing web push notifications platform for marketers and developers
What the data shows
On the data below, Klaviyo leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Klaviyo has the higher user rating (4.6/5 from 1,901 reviews for Klaviyo, 2.2/5 from 67 reviews for Webpushr).
- Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $29/mo, billed monthly (Individual) for Webpushr.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Webpushr compare in 2026?
On the data below, Klaviyo leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Klaviyo has the higher user rating (4.6/5 from 1,901 reviews for Klaviyo, 2.2/5 from 67 reviews for Webpushr). Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $29/mo, billed monthly (Individual) for Webpushr. Both have a free plan.
What are Klaviyo and Webpushr used for?
Klaviyo: Email marketing for e-commerce. Webpushr: The fastest growing web push notifications platform for marketers and developers.
What does Klaviyo cost vs Webpushr?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Webpushr's cheapest paid plan is Individual at $29/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 3, 2026.
What's the main difference between Klaviyo and Webpushr?
Klaviyo's main strength: e-commerce focused. Webpushr's main strength: free tier includes all features, only limited by subscriber count.