Kochava vs Adjust: Which Should You Choose in 2026?
Choosing between Kochava and Adjust comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Kochava
Mobile attribution and marketing analytics
Best for you if:
- • You need marketing automation features specifically
- • Kochava is a mobile attribution and analytics platform for app marketers
- • It measures campaign performance, detects fraud, and optimizes user acquisition
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You want the higher-rated option (8.6/10 vs 7.8/10)
- • You need attribution features specifically
- • Adjust is a mobile measurement and fraud prevention platform for app marketers
- • It tracks installs and events across channels, with machine learning to detect and reject fraud
| At a Glance |  Kochava |  Adjust |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Attribution |
Rating | 78/100 | 86/100 |
| Feature | Kochava | Adjust |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 78 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationAttribution | AttributionMobile Analytics |
How Kochava and Adjust Compare
Kochava
Mobile attribution and marketing analytics
Paid · 78/100 score
Adjust
Mobile measurement and fraud prevention for app marketers
Paid · 86/100 score
Kochava is a marketing automation tool. Adjust is in attribution.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Adjust
Want the highest-rated option?
Kochava: 78/100. Adjust: 86/100.
Go with: Adjust
Value user reviews?
Neither has user reviews yet.
Go with: Adjust
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Kochava is a marketing automation tool. Adjust is in attribution. Pick the category that matches your needs.
How important are ratings?
Adjust scores higher: 86/100 vs 78/100.
Key Takeaways
Adjust
- Higher score: 86/100 vs 78
- Our pick for this comparison
Kochava
- Better fit for marketing automation
The Bottom Line
Adjust (86/100) is our pick.
Frequently Asked Questions
Is Kochava or Adjust better?
Adjust scores 86/100 in our evaluation. Both are paid.
What are Kochava and Adjust used for?
Kochava: Mobile attribution and marketing analytics. Adjust: Mobile measurement and fraud prevention for app marketers.
What does Kochava cost vs Adjust?
Kochava is a paid tool. Adjust is a paid tool. Visit their websites for detailed pricing.