Later vs Metricool: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Later and Metricool side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Metricool leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Later
Social media management made easy
Best for you if:
- • You want visual calendar
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want social media analytics
| At a Glance | Later | Metricool |
|---|---|---|
Starts at | Free plan, paid from $25/mo, billed monthly Starter plan | Free plan, paid from $18/mo, billed monthly Starter plan |
Category | Social Media Management Marketing | Social Media Management Marketing |
Rating | 4.4/5 G2 4.5 · SourceForge 4.3 915 reviews | 4.4/5 G2 4.4 102 reviews |
Free plan | Yes | Yes |
Watch out for | Overage fees for posts on lower tiers | Overage fees for exceeding post limits |
Choose Later or Metricool?
Choose Later if
- You want visual calendar
- You want instagram focused
Choose Metricool if
- You want social media analytics
- You want scheduling included
- Budget matters ($18/mo, billed monthly vs $25/mo, billed monthly)
In-Depth Analysis
Later
Social media management made easy
Later's pricing is fair for small to medium businesses, with the Starter tier at $25 offering good value for basic social media management.
Watch out
Overage fees for posts on lower tiers
Strengths
- Pro: Visual calendar
- Pro: Instagram focused
- Pro: Link in bio tool
Weaknesses
- Con: Limited on free plan
- Con: Less enterprise features
Key features
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Metricool's pricing is quite fair, especially for the Starter tier at $18/month, offering significant value for small businesses.
Watch out
Overage fees for exceeding post limits
Strengths
- Pro: Social media analytics
- Pro: Scheduling included
- Pro: Fair pricing
- Pro: Good reporting
- Pro: Multi-platform
Weaknesses
- Con: Limited free tier
- Con: UI could improve
- Con: Some features basic
- Con: API limitations
- Con: Less known
Key features
Plans and prices: Later vs Metricool
| Tool | Plans and prices | Source |
|---|---|---|
| Later |
| later.com/pricingread Oct 4, 2026 |
| Metricool |
| metricool.com/pricingread Oct 13, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Later pricing and Metricool pricing.
Key Takeaways
Later
- Choose if you want social media management made easy
Metricool
- Lower entry price: $18/mo, billed monthly vs $25/mo, billed monthly
What the data shows
On the data below, Metricool leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 915 reviews for Later, 4.4/5 from 102 reviews for Metricool).
- Metricool has the lower entry price: $18/mo, billed monthly (Starter) against $25/mo, billed monthly (Starter) for Later.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Later and Metricool compare in 2026?
On the data below, Metricool leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 915 reviews for Later, 4.4/5 from 102 reviews for Metricool). Metricool has the lower entry price: $18/mo, billed monthly (Starter) against $25/mo, billed monthly (Starter) for Later. Both have a free plan.
What are Later and Metricool used for?
Later: Social media management made easy. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.
What does Later cost vs Metricool?
Later's cheapest paid plan is Starter at $25/mo, billed monthly; it also has a free plan. Metricool's cheapest paid plan is Starter at $18/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 13, 2026.
What's the main difference between Later and Metricool?
Later's main strength: visual calendar. Metricool's main strength: social media analytics.