Mailerlite vs Mailchimp: Which Should You Choose in 2026?
Choosing between Mailerlite and Mailchimp comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailerlite
Email marketing made simple
Best for you if:
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
Mailchimp
Turn emails into revenue
Best for you if:
- • You want the higher-rated option (8.6/10 vs 7.4/10)
- • Email marketing platform
- • Marketing automation
| At a Glance |  Mailerlite |  Mailchimp |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 74/100 | 86/100 |
| Feature | Mailerlite | Mailchimp |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 74 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Mailerlite and Mailchimp Compare
Mailerlite
Email marketing made simple
Free tier available · 74/100 score
Mailchimp
Turn emails into revenue
Free tier available · 86/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailerlite
Want the highest-rated option?
Mailerlite: 74/100. Mailchimp: 86/100.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Mailchimp scores higher: 86/100 vs 74/100.
Key Takeaways
Mailchimp
- Higher score: 86/100 vs 74
- Free tier available
- Our pick for this comparison
Mailerlite
The Bottom Line
Mailchimp (86/100) is our pick.
Frequently Asked Questions
Is Mailerlite or Mailchimp better?
Mailchimp scores 86/100 in our evaluation. Both are freemium.
What are Mailerlite and Mailchimp used for?
Mailerlite: Email marketing made simple. Mailchimp: Turn emails into revenue.
What does Mailerlite cost vs Mailchimp?
Mailerlite is freemium (free tier + paid plans). Mailchimp is freemium (free tier + paid plans). Visit their websites for detailed pricing.