Mailjet vs Hubspot Marketing: Which is Better in 2026?
Choosing between Mailjet and Hubspot Marketing comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailjet is our overall pick for email marketing workflows. Pick Hubspot Marketing if you need marketing automation.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailjet
Email marketing and transactional email
Best for you if:
- • You need email marketing features specifically
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You need marketing automation features specifically
- • HubSpot Marketing Hub is an all-in-one marketing platform for inbound marketing
- • It provides email, landing pages, automation, and analytics for marketing teams
| At a Glance |  Mailjet |  Hubspot Marketing |
|---|---|---|
Starts at | $17/monthEssential | $20/monthStarter |
Best For | Email Marketing | Marketing Automation |
Rating | - | - |
Choose Mailjet or Hubspot Marketing?
Choose Mailjet if
Email marketing and transactional email
- Good email delivery
- Fair pricing
- Good API
- Budget matters ($17/month vs $20/month)
- Your work is email marketing-shaped, not marketing automation-shaped
Choose Hubspot Marketing if
Marketing automation by HubSpot
- Complete inbound marketing platform
- Excellent CRM integration
- Powerful marketing automation
- Your work is marketing automation-shaped, not email marketing-shaped
| Feature | Mailjet | Hubspot Marketing |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.1/5 621 reviews | ★4.5/5 18,427 reviews |
| Categories | Email MarketingTransactional Email | Marketing AutomationEmail Marketing |
In-Depth Analysis
Mailjet
Email marketing and transactional email
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Hubspot Marketing
Marketing automation by HubSpot
Strengths
- +Complete inbound marketing platform
- +Excellent CRM integration
- +Powerful marketing automation
- +Great for content marketing
- +Comprehensive analytics
Weaknesses
- -Very expensive ($800+/month for Marketing Hub)
- -Steep learning curve
- -Contracts are inflexible
- -Can be overkill for small businesses
- -Some features feel basic individually
Key features
Pricing: Mailjet vs Hubspot Marketing
| Plan | Mailjet | Hubspot Marketing |
|---|---|---|
| Tier 1 | Free Free | Free Free Tools |
| Tier 2 | $17 month Essential | $20 month Starter |
| Tier 3 | N/A | $890 month Professional |
Pricing verified from each vendor's public pricing page. Compare in detail on Mailjet pricing and Hubspot Marketing pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailjet
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mailjet
Value user reviews?
Neither has user reviews yet.
Go with: Mailjet
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Mailjet is a email marketing tool. Hubspot Marketing is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Mailjet
- Free tier available
- Our pick for this comparison
Hubspot Marketing
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (18,427 reviews)
- Better fit for marketing automation
The Bottom Line
Mailjet is our pick.
Frequently Asked Questions
Is Mailjet or Hubspot Marketing better?
Mailjet is rated in our evaluation. Both are freemium.
What are Mailjet and Hubspot Marketing used for?
Mailjet: Email marketing and transactional email. Hubspot Marketing: Marketing automation by HubSpot.
What does Mailjet cost vs Hubspot Marketing?
Mailjet is freemium (free tier + paid plans). Hubspot Marketing is freemium (free tier + paid plans). Visit their websites for detailed pricing.