Mailjet vs Hubspot Marketing: Which is Better in 2026?
Choosing between Mailjet and Hubspot Marketing comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailjet wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is SendPulse. Pick Hubspot Marketing if you need marketing automation.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailjet
Email marketing and transactional email
Best for you if:
- • You want good email delivery
- • You want fair pricing
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want complete inbound marketing platform
- • You want excellent CRM integration
| At a Glance | Mailjet | Hubspot Marketing |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Marketing Automation |
Rating | 4.1/5 | 4.4/5 |
Free plan | Yes | Yes |
Choose Mailjet or Hubspot Marketing?
Choose Mailjet if
Email marketing and transactional email
- You want good email delivery
- You want fair pricing
- Budget matters (Free vs Free)
- Your work is email marketing-shaped, not marketing automation-shaped
Choose Hubspot Marketing if
Marketing automation by HubSpot
- You want complete inbound marketing platform
- You want excellent CRM integration
- Your work is marketing automation-shaped, not email marketing-shaped
| Feature | Mailjet | Hubspot Marketing |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.1/5 630 reviews | ★4.4/5 14,991 reviews |
| Categories | Email MarketingTransactional Email | Marketing AutomationEmail Marketing |
In-Depth Analysis
Mailjet
Email marketing and transactional email
Mailjet's Free tier is quite generous with 6,000 emails per month, making it a good starting point.
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Hubspot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Contact overage fees not specified
Strengths
- +Complete inbound marketing platform
- +Excellent CRM integration
- +Powerful marketing automation
- +Great for content marketing
- +Comprehensive analytics
Weaknesses
- -Very expensive, with paid tiers starting at a high price point
- -Steep learning curve
- -Contracts are inflexible
- -Can be overkill for small businesses
- -Some features feel basic individually
Key features
Pricing: Mailjet vs Hubspot Marketing
| Plan | Mailjet | Hubspot Marketing |
|---|---|---|
| Tier 1 | Free Free | Free Free Tools |
| Tier 2 | $17 month Essential | $20 month Starter |
| Tier 3 | N/A | $890 month Professional |
Pricing verified from each vendor's public pricing page. Compare in detail on Mailjet pricing and Hubspot Marketing pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailjet
Want the highest-rated option?
Mailjet: 4.1/5 (630 reviews). Hubspot Marketing: 4.4/5 (14,991 reviews).
Go with: Hubspot Marketing
Value user reviews?
Mailjet: 630 reviews (4.1/5). Hubspot Marketing: 14,991 reviews (4.4/5).
Go with: Hubspot Marketing
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Mailjet is a email marketing tool. Hubspot Marketing is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Hubspot Marketing is rated higher: 4.4/5 vs 4.1/5.
Key Takeaways
Mailjet
- Free tier available
- Our pick for this comparison
Hubspot Marketing
- Higher user rating: 4.4/5 vs 4.1/5
- Larger review base (14,991 reviews)
- Better fit for marketing automation
The Bottom Line
Mailjet wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is SendPulse.
Frequently Asked Questions
Is Mailjet or Hubspot Marketing better?
Mailjet is rated in our evaluation. Both are freemium.
What are Mailjet and Hubspot Marketing used for?
Mailjet: Email marketing and transactional email. Hubspot Marketing: Marketing automation by HubSpot.
What does Mailjet cost vs Hubspot Marketing?
Mailjet is freemium (free tier + paid plans). Hubspot Marketing is freemium (free tier + paid plans). Visit their websites for detailed pricing.