Mautic vs Hubspot Marketing: Which is Better in 2026?
Choosing between Mautic and Hubspot Marketing comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hubspot Marketing is our overall pick for marketing automation workflows. Pick Mautic if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • Open-source marketing automation platform with no vendor lock-in.
- • Offers comprehensive tools for lead nurturing, campaign building, and email marketing.
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want to try before committing
- • HubSpot Marketing Hub is an all-in-one marketing platform for inbound marketing
- • It provides email, landing pages, automation, and analytics for marketing teams
| At a Glance |  Mautic |  Hubspot Marketing |
|---|---|---|
Starts at | From $247.50/mo/moMautic Essential | $20/monthStarter |
Best For | Marketing Automation | Marketing Automation |
Rating | - | - |
Choose Mautic or Hubspot Marketing?
Choose Mautic if
The world's largest open-source marketing automation platform for true data sovereignty.
- Open-source nature provides no vendor lock-in and true data sovereignty.
- Highly customizable and extendable through plugins and API.
- Unlimited users with role access control at no extra cost.
Choose Hubspot Marketing if
Marketing automation by HubSpot
- Complete inbound marketing platform
- Excellent CRM integration
- Powerful marketing automation
| Feature | Mautic | Hubspot Marketing |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.7/5 26 reviews | ★4.5/5 18,427 reviews |
| Categories | Marketing AutomationEmail Marketing | Marketing AutomationEmail Marketing |
In-Depth Analysis
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Strengths
- +Open-source nature provides no vendor lock-in and true data sovereignty.
- +Highly customizable and extendable through plugins and API.
- +Unlimited users with role access control at no extra cost.
- +Strong focus on data privacy and compliance.
- +Vibrant community support and resources.
Weaknesses
- -Self-hosting requires technical expertise for setup and maintenance.
- -May require reliance on third-party partners for managed hosting or advanced support.
- -The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Hubspot Marketing
Marketing automation by HubSpot
Strengths
- +Complete inbound marketing platform
- +Excellent CRM integration
- +Powerful marketing automation
- +Great for content marketing
- +Comprehensive analytics
Weaknesses
- -Very expensive ($800+/month for Marketing Hub)
- -Steep learning curve
- -Contracts are inflexible
- -Can be overkill for small businesses
- -Some features feel basic individually
Key features
Pricing: Mautic vs Hubspot Marketing
| Plan | Mautic | Hubspot Marketing |
|---|---|---|
| Tier 1 | From $247.50/mo Mautic Essential | Free Free Tools |
| Tier 2 | From $1237/mo Mautic Professional | $20 month Starter |
| Tier 3 | Custom pricing Mautic Enterprise | $890 month Professional |
Pricing verified from each vendor's public pricing page. Compare in detail on Mautic pricing and Hubspot Marketing pricing.
Who Should Use What?
On a budget?
Hubspot Marketing has a free tier. Mautic is paid only.
Go with: Hubspot Marketing
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mautic
Value user reviews?
Neither has user reviews yet.
Go with: Hubspot Marketing
3 Questions to Help You Decide
What's your budget?
Mautic is paid. Hubspot Marketing is freemium. Hubspot Marketing lets you start free.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Hubspot Marketing
- Larger review base (18,427 reviews)
- Free tier available
- Our pick for this comparison
Mautic
- Higher user rating: 4.7/5 vs 4.5/5
The Bottom Line
Hubspot Marketing is our pick.
Frequently Asked Questions
Is Mautic or Hubspot Marketing better?
Hubspot Marketing is rated in our evaluation. Mautic is paid and Hubspot Marketing is freemium.
What are Mautic and Hubspot Marketing used for?
Mautic: The world's largest open-source marketing automation platform for true data sovereignty.. Hubspot Marketing: Marketing automation by HubSpot.
What does Mautic cost vs Hubspot Marketing?
Mautic is a paid tool. Hubspot Marketing is freemium (free tier + paid plans). Visit their websites for detailed pricing.