Mautic vs Hubspot Marketing: Which is Better in 2026?
Choosing between Mautic and Hubspot Marketing comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hubspot Marketing wins this matchup. Our overall Marketing Automation pick is HubSpot. Our free Marketing Automation pick is SendPulse. Pick Mautic if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
- • You want highly customizable and extendable through plugins and API
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want a free tier before you commit
- • You want complete inbound marketing platform
- • You want excellent CRM integration
| At a Glance | Mautic | Hubspot Marketing |
|---|---|---|
Starts at | $247.5/moMautic Essential | FreeFree tier available |
Best For | Marketing Automation | Marketing Automation |
Rating | 4.6/5 | 4.4/5 |
Free plan | No | Yes |
Choose Mautic or Hubspot Marketing?
Choose Mautic if
The world's largest open-source marketing automation platform for true data sovereignty.
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
Choose Hubspot Marketing if
Marketing automation by HubSpot
- You want a free tier before you commit
- You want complete inbound marketing platform
- You want excellent CRM integration
| Feature | Mautic | Hubspot Marketing |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.6/5 24 reviews | ★4.4/5 14,991 reviews |
| Categories | Marketing AutomationEmail Marketing | Marketing AutomationEmail Marketing |
In-Depth Analysis
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Watch out
Overage fees for contacts/emails likely
Strengths
- +Open-source nature provides no vendor lock-in and true data sovereignty.
- +Highly customizable and extendable through plugins and API.
- +Unlimited users with role access control at no extra cost.
- +Strong focus on data privacy and compliance.
- +Vibrant community support and resources.
Weaknesses
- -Self-hosting requires technical expertise for setup and maintenance.
- -May require reliance on third-party partners for managed hosting or advanced support.
- -The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Hubspot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Contact overage fees not specified
Strengths
- +Complete inbound marketing platform
- +Excellent CRM integration
- +Powerful marketing automation
- +Great for content marketing
- +Comprehensive analytics
Weaknesses
- -Very expensive, with paid tiers starting at a high price point
- -Steep learning curve
- -Contracts are inflexible
- -Can be overkill for small businesses
- -Some features feel basic individually
Key features
Pricing: Mautic vs Hubspot Marketing
| Plan | Mautic | Hubspot Marketing |
|---|---|---|
| Tier 1 | From $247.50/mo Mautic Essential | Free Free Tools |
| Tier 2 | From $1237/mo Mautic Professional | $20 month Starter |
| Tier 3 | Custom pricing Mautic Enterprise | $890 month Professional |
Pricing verified from each vendor's public pricing page. Compare in detail on Mautic pricing and Hubspot Marketing pricing.
Who Should Use What?
On a budget?
Hubspot Marketing has a free tier. Mautic is paid only.
Go with: Hubspot Marketing
Want the highest-rated option?
Mautic: 4.6/5 (24 reviews). Hubspot Marketing: 4.4/5 (14,991 reviews).
Go with: Mautic
Value user reviews?
Mautic: 24 reviews (4.6/5). Hubspot Marketing: 14,991 reviews (4.4/5).
Go with: Hubspot Marketing
3 Questions to Help You Decide
What's your budget?
Mautic is paid. Hubspot Marketing is freemium. Hubspot Marketing lets you start free.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
Mautic is rated higher: 4.6/5 vs 4.4/5.
Key Takeaways
Hubspot Marketing
- Larger review base (14,991 reviews)
- Free tier available
- Our pick for this comparison
Mautic
- Higher user rating: 4.6/5 vs 4.4/5
The Bottom Line
Hubspot Marketing wins this matchup. Our overall Marketing Automation pick is HubSpot. Our free Marketing Automation pick is SendPulse.
Frequently Asked Questions
Is Mautic or Hubspot Marketing better?
Hubspot Marketing is rated in our evaluation. Mautic is paid and Hubspot Marketing is freemium.
What are Mautic and Hubspot Marketing used for?
Mautic: The world's largest open-source marketing automation platform for true data sovereignty.. Hubspot Marketing: Marketing automation by HubSpot.
What does Mautic cost vs Hubspot Marketing?
Mautic is a paid tool. Hubspot Marketing is freemium (free tier + paid plans). Visit their websites for detailed pricing.