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Maze vs Userlytics: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Maze and Userlytics side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 292 user reviews compared Pricing checked Nov 1, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Maze

Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.

Best for you if:

  • • You want comprehensive platform covering recruitment, research, and analysis

Userlytics

Test ideas, validate designs, and uncover friction points with global panel access and expert support.

Best for you if:

  • • You want comprehensive suite of UX research tools in one platform
At a glance: Maze vs Userlytics
At a Glance
Maze Maze
Userlytics Userlytics
Starts at
Not published
From $699/mo, billed monthly Self-Recruitment Unlimited BYOU Testing Premium plan
Category
User Research Analytics
User Research Survey Tools
Rating
4.6/5 G2 4.6 121 reviews 4.4/5 G2 4.4 171 reviews
Free plan
n/a No
Watch out for
Panel credits: Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles. Panel participant costs not explicitly stated for 'Enterprise'.

Choose Maze or Userlytics?

Maze

Choose Maze if

  • You want comprehensive platform covering recruitment, research, and analysis
  • You want access to a large and diverse participant panel with precise targeting
Userlytics

Choose Userlytics if

  • You want comprehensive suite of UX research tools in one platform
  • You want extensive global participant panel for diverse feedback

In-Depth Analysis

Maze Maze

Turn user insights into clarity and drive decisions with a comprehensive research and testing platform.

Fair value

Maze does not print $.

Watch out

Panel credits: Maze's panel of over 5 million participants is on all plans, but limits apply and recruiting is paid in credits bought in bundles.

Strengths

  • Pro: Comprehensive platform covering recruitment, research, and analysis.
  • Pro: Access to a large and diverse participant panel with precise targeting.
  • Pro: AI features reduce manual work and accelerate insight generation.
  • Pro: Facilitates collaboration and democratizes research across teams.
  • Pro: Strong security measures including encrypted transmission and access control.

Weaknesses

  • Con: Specific pricing details are not readily available on the main pages.
  • Con: Reliance on external panel providers for participant recruitment (though this also offers flexibility).

Key features

Maze Panel for participant recruitment (6M+ participants, 400+ filters, 150+ countries) In-Product Prompts for live feedback and recruitment AI-powered themes, transcripts, and moderator Automated reports with clips, stats, and stories Card sorting and Tree testing Prototype testing, Live website testing, and Mobile testing

Userlytics Userlytics

Test ideas, validate designs, and uncover friction points with global panel access and expert support.

Good value

Userlytics offers a flexible pricing structure, with the 'Project Based' tier being fair for ad-hoc testing without commitment.

Watch out

Panel participant costs not explicitly stated for 'Enterprise'.

Strengths

  • Pro: Comprehensive suite of UX research tools in one platform
  • Pro: Extensive global participant panel for diverse feedback
  • Pro: Unlimited team collaboration without extra fees
  • Pro: Proprietary metric (ULX® Score) for standardized UX measurement
  • Pro: Expert consulting services available to augment internal teams

Weaknesses

  • Con: Pricing model is not explicitly detailed on the website, requiring a demo request
  • Con: No explicit mention of a free trial or freemium model

Key features

Moderated and unmoderated user testing Global participant panel (2M+ participants, 150+ countries, 30+ languages) Unlimited admin seats for team collaboration Card sorting and tree testing Surveys and analysis tools ULX® Benchmarking Score for measurable UX performance

Plans and prices: Maze vs Userlytics

Plans and prices of Maze and Userlytics, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Maze
  • All plans: Custom pricing
  • Enterprise: Custom pricing
maze.co/pricing read Nov 1, 2026
Userlytics
  • Project Based: Custom pricing
  • Enterprise: Custom pricing
  • Self-Recruitment Unlimited BYOU Testing Premium: $699/mo, billed monthly
  • Limitless Unlimited Accounts & Tests: Custom pricing
userlytics.com/pricing read Nov 1, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Maze pricing and Userlytics pricing.

Key Takeaways

Maze

  • Choose if you want turn user insights into clarity and drive decisions with a comprehensive research and testing platform

Userlytics

  • Choose if you want test ideas, validate designs, and uncover friction points with global panel access and expert support

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • User ratings are within 0.2 points (4.6/5 from 121 reviews for Maze, 4.4/5 from 171 reviews for Userlytics).
  • Userlytics starts at $699/mo, billed monthly; Maze has no public paid plan price on file.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Maze and Userlytics compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 121 reviews for Maze, 4.4/5 from 171 reviews for Userlytics). Userlytics starts at $699/mo, billed monthly; Maze has no public paid plan price on file.

What are Maze and Userlytics used for?

Maze: Turn user insights into clarity and drive decisions with a comprehensive research and testing platform. Userlytics: Test ideas, validate designs, and uncover friction points with global panel access and expert support.

What does Maze cost vs Userlytics?

Maze has no public paid-plan price on file. Userlytics's cheapest paid plan is Self-Recruitment Unlimited BYOU Testing Premium at $699/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.

What's the main difference between Maze and Userlytics?

Maze's main strength: comprehensive platform covering recruitment, research, and analysis. Userlytics's main strength: comprehensive suite of UX research tools in one platform.

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