Moz vs OnCrawl: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz and OnCrawl side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz
SEO software and analytics platform
Best for you if:
- • You want established SEO tool
OnCrawl
Industry-leading technical SEO data and AI-powered insights for competitive websites.
Best for you if:
- • You want specifically designed for large and complex websites
| At a Glance | Moz | OnCrawl |
|---|---|---|
Starts at | From $39/mo, billed monthly Starter plan | Not published |
Category | SEO Tools Marketing | SEO Tools Web Analytics |
Rating | 4.5/5 Capterra 4.5 350 reviews | 4.5/5 G2 4.5 22 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding limits | Potential high minimum spend |
Choose Moz or OnCrawl?
Choose Moz if
- You want established SEO tool
- You want good link analysis
Choose OnCrawl if
- You want specifically designed for large and complex websites
- You want offers AI bot monitoring, crucial for the evolving search landscape
In-Depth Analysis
Moz
SEO software and analytics platform
Moz's pricing, particularly at the Starter ($39) and Standard ($79) tiers, feels somewhat expensive compared to the limited keyword tracking and site limits offered.
Watch out
Overage fees for exceeding limits
Strengths
- Pro: Established SEO tool
- Pro: Good link analysis
- Pro: Domain authority standard
- Pro: Good learning resources
- Pro: Community
Weaknesses
- Con: Expensive
- Con: Data freshness varies
- Con: UI dated
- Con: Less features than Ahrefs
- Con: Slower updates
Key features
OnCrawl
Industry-leading technical SEO data and AI-powered insights for competitive websites.
Watch out
Potential high minimum spend
Strengths
- Pro: Specifically designed for large and complex websites.
- Pro: Offers AI bot monitoring, crucial for the evolving search landscape.
- Pro: 'Lenses' feature simplifies complex SEO analysis into actionable insights.
- Pro: Provides robust data segmentation and historical data for in-depth analysis.
- Pro: Scalable and integrates well with other tools via API.
Weaknesses
- Con: No free tier mentioned, suggesting it's a paid solution.
- Con: May have a learning curve due to its comprehensive features.
- Con: Pricing information is not readily available on the provided pages.
Key features
Plans and prices: Moz vs OnCrawl
| Tool | Plans and prices | Source |
|---|---|---|
| Moz |
| moz.com/pricing read Oct 8, 2026 |
| OnCrawl |
| oncrawl.com/pricing read Sep 29, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz pricing and OnCrawl pricing.
Key Takeaways
Moz
- Choose if you want SEO software and analytics platform
OnCrawl
- Choose if you want industry-leading technical SEO data and AI-powered insights for competitive websites
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 350 reviews for Moz, 4.5/5 from 22 reviews for OnCrawl).
- Moz starts at $39/mo, billed monthly; OnCrawl has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz and OnCrawl compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 350 reviews for Moz, 4.5/5 from 22 reviews for OnCrawl). Moz starts at $39/mo, billed monthly; OnCrawl has no public paid plan price on file.
What are Moz and OnCrawl used for?
Moz: SEO software and analytics platform. OnCrawl: Industry-leading technical SEO data and AI-powered insights for competitive websites.
What does Moz cost vs OnCrawl?
Moz's cheapest paid plan is Starter at $39/mo, billed monthly. OnCrawl has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 8, 2026.
What's the main difference between Moz and OnCrawl?
Moz's main strength: established SEO tool. OnCrawl's main strength: specifically designed for large and complex websites.