OnCrawl
UnclaimedIndustry-leading technical SEO data and AI-powered insights for competitive websites.
Visit WebsiteReviews onG2Capterra
21 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Specifically designed for large and complex websites.
Biggest con
No free tier mentioned, suggesting it's a paid solution.
TL;DR - OnCrawl
- Analyzes technical SEO data for large and complex websites.
- Monitors AI bot activity and its impact on SEO.
- Provides AI-driven insights and actionable recommendations through specialized 'Lenses'.
Pricing: Paid only
Best for: Enterprises & pros
4.2/5 across review platforms
What is OnCrawl?
Oncrawl provides comprehensive technical SEO data collection and analysis for large and complex websites. It helps businesses understand how their websites are explored, read, and interpreted by search engines and AI agents, enabling them to make strategic decisions to improve visibility and performance in a rapidly evolving search landscape.
The platform offers advanced features like AI bot monitoring, which detects and analyzes the behavior of AI agents like OpenAI, Claude, and Mistral on your site. Its unique 'Lenses' framework guides users through data analysis, transforming raw SEO data into actionable, business-focused insights. These Lenses address specific SEO challenges, from content quality and site structure to performance and critical page monitoring, making it easier to identify issues, prioritize projects, and measure SEO ROI.
Oncrawl is designed for SEO professionals, digital marketers, and webmasters managing large-scale websites, including e-commerce platforms, job boards, and media sites. It provides excellent scalability, powerful segmentation, and permanent data availability, allowing users to track changes over time and integrate data into custom workflows.
Available on: Web
Pros & Cons
Pros
- Specifically designed for large and complex websites.
- Offers AI bot monitoring, crucial for the evolving search landscape.
- 'Lenses' feature simplifies complex SEO analysis into actionable insights.
- Provides robust data segmentation and historical data for in-depth analysis.
- Scalable and integrates well with other tools via API.
Cons
- No free tier mentioned, suggesting it's a paid solution.
- May have a learning curve due to its comprehensive features.
- Pricing information is not readily available on the provided pages.
Ratings Across the Web
4.2(21 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
AI bot monitoring (detects OpenAI, Claude, Mistral, Perplexity hits)Oncrawl Lenses (guided analytical journeys for specific SEO challenges)Content Lens (AI-powered content quality evaluation and suggestions)AI Search Lens (measures AI search visibility and identifies impact factors)Crawl Discovery Lens (maps SEO funnel and highlights structural issues)Sanity Check Lens (monitors critical pages for technical errors)Performance Lens (measures Core Web Vitals and user experience signals)Rich data and cross-analysis for prioritization
Pricing Plans
Pricing checked Jun 11, 2026
Basic
Contact us
- Multiple projects (websites)
- Multiple crawl profiles
- High speed crawls
- JavaScript crawl
- Core Web Vitals analysis
- Crawl comparison
- Crawl scheduling
- Data scraping (Limited to 5 rules)
Core
Contact us
- Everything in Basic
- Google Search Console integration
- Analytics integrations GA4, Adobe, Piano
- Majestic integration
- Looker Studio integration
- Ranking Performance analysis (Included for one project, scalable in option)
- Log file analysis (Included for up to 100,000 lines, scalable in option)
- API Export - push to cloud storage (In option)
Reviews
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4.2/5
Across 21 verified user reviews on G2, Capterra
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OnCrawl FAQ
How does OnCrawl help businesses adapt to new search engine technologies?
OnCrawl provides AI bot monitoring capabilities, which detect and analyze the behavior of AI agents like OpenAI, Claude, and Mistral on a website. This feature helps businesses understand how their sites are being interpreted by these evolving technologies, enabling them to make strategic decisions for improved visibility.
Which teams benefit most from using OnCrawl?
OnCrawl is designed for SEO professionals, digital marketers, and webmasters who manage large-scale websites. It is particularly useful for e-commerce platforms, job boards, and media sites that require comprehensive technical SEO data collection and analysis.
How does OnCrawl compare to Semrush for technical SEO analysis?
OnCrawl is specifically designed for large and complex websites, offering advanced features like AI bot monitoring and a 'Lenses' framework for in-depth data analysis. While Semrush offers a broad suite of SEO tools, OnCrawl focuses on providing comprehensive technical SEO data and AI-powered insights for intricate site structures.
What kind of limitations might a new user encounter with OnCrawl?
A new user might experience a learning curve due to OnCrawl's comprehensive features and advanced analytical capabilities. The platform is designed for in-depth technical SEO, which may require time to master its full potential.
How is OnCrawl priced?
OnCrawl is offered as a paid product, indicating that there is no permanently free tier available for its services. Pricing information is not detailed, but it is structured as a premium solution for businesses.
Can OnCrawl integrate with existing workflows and tools?
Yes, OnCrawl is designed to integrate well with other tools through its API, allowing users to incorporate its data into custom workflows. It also provides permanent data availability, which supports tracking changes over time and continuous analysis.
How does the 'Lenses' framework enhance SEO data analysis?
The 'Lenses' framework guides users through data analysis by transforming raw SEO data into actionable, business-focused insights. It addresses specific SEO challenges, such as content quality, site structure, and performance, to help identify issues and prioritize projects effectively.
Source: oncrawl.com