Moz vs Reputation.com: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz and Reputation.com side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Moz leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz
SEO software and analytics platform
Best for you if:
- • You want established SEO tool
Reputation.com
AI-powered platform to manage, monitor, and improve your brand's online reputation and customer experience.
Best for you if:
- • You want AI-native platform for advanced reputation management
| At a Glance | Moz | Reputation.com |
|---|---|---|
Starts at | From $49/seat/mo, billed monthly Entry-level plan | From $80/mo, billed monthly Rep Core plan |
Category | SEO Tools Marketing | Analytics Brand Monitoring |
Rating | 4.5/5 Capterra 4.5 350 reviews | 4.5/5 G2 4.5 2,603 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding limits | Potential for additional feature add-ons |
Choose Moz or Reputation.com?
Choose Moz if
- You want established SEO tool
- You want good link analysis
- Budget matters ($49/seat/mo, billed monthly vs $80/mo, billed monthly)
- You work in SEO tools, not analytics
Choose Reputation.com if
- You want AI-native platform for advanced reputation management
- You want offers industry-specific solutions (e.g., healthcare, automotive) with tailored features
- You work in analytics, not SEO tools
In-Depth Analysis
Moz
SEO software and analytics platform
This pricing structure is best suited for established businesses or agencies with a clear need for comprehensive SEO data and a budget to match.
Watch out
Overage fees for exceeding limits
Strengths
- Pro: Established SEO tool
- Pro: Good link analysis
- Pro: Domain authority standard
- Pro: Good learning resources
- Pro: Community
Weaknesses
- Con: Expensive
- Con: Data freshness varies
- Con: UI dated
- Con: Less features than Ahrefs
- Con: Slower updates
Key features
Reputation.com
AI-powered platform to manage, monitor, and improve your brand's online reputation and customer experience.
Reputation.com's pricing seems expensive, especially for smaller businesses.
Watch out
Potential for additional feature add-ons
Strengths
- Pro: AI-native platform for advanced reputation management.
- Pro: Offers industry-specific solutions (e.g., healthcare, automotive) with tailored features.
- Pro: Centralizes multiple aspects of online reputation and customer feedback.
- Pro: Provides actionable insights from review data using AI.
- Pro: Helps improve local search visibility and online discoverability.
Weaknesses
- Con: No pricing information available on the website, suggesting it's enterprise-focused.
- Con: Requires integration into existing workflows for multi-location businesses.
- Con: The website uses placeholder text in some sections, making it harder to get full details.
Key features
Plans and prices: Moz vs Reputation.com
| Tool | Plans and prices | Source |
|---|---|---|
| Moz |
| moz.com/pricing read Nov 1, 2026 |
| Reputation.com |
| reputation.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz pricing and Reputation.com pricing.
Key Takeaways
Moz
- Lower entry price: $49/seat/mo, billed monthly vs $80/mo, billed monthly
Reputation.com
- Choose if you want AI-powered platform to manage, monitor, and improve your brand's online reputation and customer experience
What the data shows
On the data below, Moz leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 350 reviews for Moz, 4.5/5 from 2,603 reviews for Reputation.com).
- Moz has the lower entry price: $49/seat/mo, billed monthly (Entry-level) against $80/mo, billed monthly (Rep Core) for Reputation.com.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz and Reputation.com compare in 2026?
On the data below, Moz leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 350 reviews for Moz, 4.5/5 from 2,603 reviews for Reputation.com). Moz has the lower entry price: $49/seat/mo, billed monthly (Entry-level) against $80/mo, billed monthly (Rep Core) for Reputation.com.
What are Moz and Reputation.com used for?
Moz: SEO software and analytics platform. Reputation.com: AI-powered platform to manage, monitor, and improve your brand's online reputation and customer experience.
What does Moz cost vs Reputation.com?
Moz's cheapest paid plan is Entry-level at $49/seat/mo, billed monthly. Reputation.com's cheapest paid plan is Rep Core at $80/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Moz and Reputation.com?
Moz's main strength: established SEO tool. Reputation.com's main strength: AI-native platform for advanced reputation management.