ON24 vs Hopin: Which is Better in 2026?
Choosing between ON24 and Hopin comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ON24
Turn digital engagement into pipeline with AI-powered events
Best for you if:
- • You need webinar features specifically
- • AI-powered webinar and virtual event platform for B2B demand generation
- • Turns engagement data into pipeline with content repurposing and audience segmentation
Hopin
Virtual and hybrid events platform
Best for you if:
- • You need event platforms features specifically
- • Virtual event platform with five interactive areas: Reception, Stage, Sessions, Networking, and Expo
- • Supports up to 100,000 concurrent viewers with built-in live streaming, Q&A, polls, and networking features
| At a Glance |  ON24 |  Hopin |
|---|---|---|
Starts at | Paid | $99/moEvents Pro |
Best For | Webinar | Event Platforms |
Rating | - | - |
Choose ON24 or Hopin?
Choose ON24 if
Turn digital engagement into pipeline with AI-powered events
- #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- AI engine repurposes single events into multi-channel content campaigns
- Deep first-party data capture without relying on third-party cookies
- Your work is webinar-shaped, not event platforms-shaped
Choose Hopin if
Virtual and hybrid events platform
- Virtual events platform
- Good for large events
- Networking features
- Your work is event platforms-shaped, not webinar-shaped
| Feature | ON24 | Hopin |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.8/5 299 reviews |
| Categories | WebinarMarketing Automation | Event PlatformsLive Streaming |
In-Depth Analysis
ON24
Turn digital engagement into pipeline with AI-powered events
Strengths
- +#1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- +AI engine repurposes single events into multi-channel content campaigns
- +Deep first-party data capture without relying on third-party cookies
- +Strong enterprise integrations with Salesforce, Marketo, and HubSpot
- +Proven ROI, customers report up to 12X pipeline return in 6 months
Weaknesses
- -No publicly listed pricing, requires sales consultation
- -Primarily designed for enterprise B2B, overkill for small teams
- -Learning curve for setting up advanced personalization and analytics
- -Event customization options can feel rigid compared to newer platforms
Key features
Hopin
Virtual and hybrid events platform
Strengths
- +Virtual events platform
- +Good for large events
- +Networking features
- +Expo booths
- +Analytics
Weaknesses
- -Expensive
- -Declined post-pandemic
- -Complex for simple events
- -Performance issues reported
- -Layoffs concerns
Key features
Pricing: ON24 vs Hopin
| Plan | ON24 | Hopin |
|---|---|---|
| Tier 1 | N/A | $99 Events Pro |
| Tier 2 | N/A | $199 Events Pro+ |
| Tier 3 | N/A | $299 Events Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on ON24 pricing and Hopin pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Hopin
Want the highest-rated option?
Neither has user reviews yet.
Go with: ON24
Value user reviews?
Neither has user reviews yet.
Go with: Hopin
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
ON24 is a webinar tool. Hopin is in event platforms. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Hopin
- Our pick for this comparison
ON24
- Better fit for webinar
The Bottom Line
Hopin is our pick.
Frequently Asked Questions
Is ON24 or Hopin better?
Hopin is rated in our evaluation. Both are paid.
What are ON24 and Hopin used for?
ON24: Turn digital engagement into pipeline with AI-powered events. Hopin: Virtual and hybrid events platform.
What does ON24 cost vs Hopin?
ON24 is a paid tool. Hopin is a paid tool. Visit their websites for detailed pricing.