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OneSignal vs Pushwoosh: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for OneSignal and Pushwoosh side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 71 user reviews compared Pricing checked Nov 1, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

OneSignal

Customer messaging platform for push and more

Best for you if:

  • • You want generous free tier

Pushwoosh

Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.

Best for you if:

  • • You want a fully free tool (OneSignal requires payment)
At a glance: OneSignal vs Pushwoosh
At a Glance
OneSignal OneSignal
Pushwoosh Pushwoosh
Starts at
Free plan, paid from $99/mo, billed monthly Growth plan
Free 100% free
Category
Marketing Automation Push Notifications
Marketing Automation SMS Marketing
Rating
n/a 4.4/5 G2 4.4 · Capterra 4.4 71 reviews
Free plan
Yes Yes
Watch out for
n/a Overage fees for users beyond 1000

Choose OneSignal or Pushwoosh?

OneSignal

Choose OneSignal if

  • You want generous free tier
  • You want easy to implement
Pushwoosh

Choose Pushwoosh if

  • You want a fully free tool (OneSignal requires payment)
  • You want comprehensive omnichannel support from a single platform
  • You want highly precise and flexible user segmentation capabilities

In-Depth Analysis

OneSignal OneSignal

Customer messaging platform for push and more

Good value

OneSignal offers a very generous free tier, allowing up to 10,000 subscribers, which is excellent for startups and small projects.

Strengths

  • Pro: Generous free tier
  • Pro: Easy to implement
  • Pro: Multi-channel support
  • Pro: Good documentation
  • Pro: Affordable paid plans

Weaknesses

  • Con: Less sophisticated than Braze
  • Con: Limited analytics
  • Con: Basic segmentation
  • Con: Support can be slow

Key features

Push notifications (web & mobile) Email messaging SMS messaging In-app messaging Segmentation A/B testing

Pushwoosh Pushwoosh

Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.

Great value

Pushwoosh's 'Pay-as-you-go' tier is exceptionally generous, offering all platform features for free up to 1000 users.

Watch out

Overage fees for users beyond 1000

Strengths

  • Pro: Comprehensive omnichannel support from a single platform
  • Pro: Highly precise and flexible user segmentation capabilities
  • Pro: Intuitive no-code customer journey builder for automation
  • Pro: Robust analytics and A/B/n testing for continuous optimization
  • Pro: Strong focus on data security and compliance (ISO 27001, GDPR, OWASP)

Weaknesses

  • Con: No specific cons mentioned in the provided text.

Key features

Flexible segmentation (tags, events, uploaded lists, grouped filters) Personalized messaging (dynamic content, liquid templates, best time to send) Omnichannel campaigns (push, in-app, email, SMS, WhatsApp) Automation at scale (event-triggered, scheduled, recurring campaigns) Actionable analytics (open rates, CTRs, conversions, user journey analysis) Customer Journey Builder (no-code drag-and-drop interface, campaign templates)

Plans and prices: OneSignal vs Pushwoosh

Plans and prices of OneSignal and Pushwoosh, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
OneSignal
  • Free: Free
  • Growth: $99/mo, billed monthly
  • Professional: $249/mo, billed monthly
  • Enterprise: Custom pricing
onesignal.com read Oct 25, 2026
Pushwoosh
  • Pay-as-you-go: Free
pushwoosh.com/pricing read Nov 1, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on OneSignal pricing and Pushwoosh pricing.

Key Takeaways

OneSignal

  • Choose if you want customer messaging platform for push and more

Pushwoosh

  • Choose if you want transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • Only Pushwoosh has a published user rating (4.4/5 from 71 reviews); OneSignal has none we can show.
  • OneSignal starts at $99/mo, billed monthly; Pushwoosh has no public paid plan price on file.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do OneSignal and Pushwoosh compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Pushwoosh has a published user rating (4.4/5 from 71 reviews); OneSignal has none we can show. OneSignal starts at $99/mo, billed monthly; Pushwoosh has no public paid plan price on file. Both have a free plan.

What are OneSignal and Pushwoosh used for?

OneSignal: Customer messaging platform for push and more. Pushwoosh: Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.

What does OneSignal cost vs Pushwoosh?

OneSignal's cheapest paid plan is Growth at $99/mo, billed monthly; it also has a free plan. Pushwoosh is free. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.

What's the main difference between OneSignal and Pushwoosh?

OneSignal's main strength: generous free tier. Pushwoosh's main strength: comprehensive omnichannel support from a single platform.

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