PrestaShop vs Shopify: Which is Better in 2026?
Choosing between PrestaShop and Shopify comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Shopify wins this matchup. Wix ranks #1 on our Website Builders list. Wix is the highest-listed Website Builders tool with a free plan. Pick PrestaShop if you need e-commerce platforms.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
PrestaShop
Open-source e-commerce platform
Best for you if:
- • You want a fully free tool (Shopify requires payment)
Shopify
Launch and grow your online store with ease
Best for you if:
- • You want easy to use
| At a Glance | PrestaShop | Shopify |
|---|---|---|
Starts at | Free 100% free | $29/mo Basic |
Category | E-commerce Platforms Website Builders | E-commerce Website Builders |
Rating | 4.4/5 G2 4.3 · SourceForge 4.7 361 reviews | 4.5/5 Capterra 4.5 · G2 4.4 11,858 reviews |
Free plan | Yes | No |
Watch out for | n/a | Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees. |
Choose PrestaShop or Shopify?
Choose PrestaShop if
- You want a fully free tool (Shopify requires payment)
- You want open source e-commerce
- You want free to start
- You work in e-commerce platforms, not e-commerce
Choose Shopify if
- You want easy to use
- You want all-in-one solution
- You work in e-commerce, not e-commerce platforms
In-Depth Analysis
PrestaShop
Open-source e-commerce platform
PrestaShop's pricing is incredibly generous, offering a fully open-source and free 'Classic' tier.
Strengths
- Pro: Open source e-commerce
- Pro: Free to start
- Pro: Good module system
- Pro: European focus
- Pro: Customizable
Weaknesses
- Con: Modules can be expensive
- Con: Hosting not included
- Con: Support paid
- Con: Learning curve
- Con: Less modern than Shopify
Key features
Shopify
Launch and grow your online store with ease
The biggest cost driver is transaction fees: using any payment provider other than Shopify Payments triggers a 2% surcharge ON TOP of the processor's fees, effectively forcing you into Shopify Payments.
Watch out
Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees.
Strengths
- Pro: Easy to use
- Pro: All-in-one solution
- Pro: Great app ecosystem
- Pro: Good for scaling
Weaknesses
- Con: Transaction fees unless using Shopify Payments
- Con: Monthly costs add up
- Con: Limited customization on lower plans
Key features
Pricing: PrestaShop vs Shopify
| Plan | PrestaShop | Shopify |
|---|---|---|
| Tier 1 | Free Classic | $29 Basic |
| Tier 2 | $24 month Hosted | $79 Grow |
| Tier 3 | N/A | $299 Advanced |
| Tier 4 | N/A | $2,100+ Plus |
Pricing verified from each vendor's public pricing page. Compare in detail on PrestaShop pricing and Shopify pricing.
Key Takeaways
Shopify
- Higher user rating: 4.5/5 vs 4.4/5
- Larger review base (11,858 reviews)
- Our pick for this comparison
PrestaShop
- Completely free
- Better fit for e-commerce platforms
The Bottom Line
Shopify wins this matchup. Wix ranks #1 on our Website Builders list. Wix is the highest-listed Website Builders tool with a free plan. That said, PrestaShop is free, hard to beat on price.
Frequently Asked Questions
Is PrestaShop or Shopify better in 2026?
Shopify wins this matchup. Wix ranks #1 on our Website Builders list. Wix is the highest-listed Website Builders tool with a free plan. Pick PrestaShop for e-commerce platforms workflows (main strength: open source e-commerce). Pick Shopify for e-commerce workflows (main strength: easy to use).
What are PrestaShop and Shopify used for?
PrestaShop: Open-source e-commerce platform. Shopify: Launch and grow your online store with ease.
What does PrestaShop cost vs Shopify?
PrestaShop's paid plans start at Free (Hosted). Shopify's paid plans start at $29/mo (Basic).
What's the main difference between PrestaShop and Shopify?
PrestaShop's main strength: open source e-commerce. Shopify's main strength: easy to use.