PrestaShop provides open-source e-commerce. Self-hosted stores with European roots-e-commerce you control completely. The open-source is genuine. The European market is strong. The customization is complete. Merchants wanting self-hosted stores consider PrestaShop for open-source e-commerce.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source prestashop.com ↗

Ratings Across the Web

4.4 (361 reviews)

PrestaShop holds an aggregate rating of 4.4 out of 5 from 361 reviews across SourceForge and G2, last checked September 17, 2026.

SourceForge 9 reviews

4.7/5

G2 352 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Key Features

E-commerce
Open source
Modules
Themes
Multi-language
Self-hosted

Pricing Plans

Pricing checked Oct 8, 2026

PrestaShop plans and prices, checked October 2026
Plan	Price	Details
Classic Popular	$0	Self-hosted Open source Full control Community modules
Hosted	$24/month	Managed Cloud hosting Support Updates included

Calculate your cost View full pricing

Is PrestaShop worth the price?

Great value

PrestaShop's pricing is incredibly generous, offering a fully open-source and free 'Classic' tier.

The 'Hosted' option at $24/month is also very competitive for a managed e-commerce solution. This pricing is best for businesses of all sizes looking for flexible and cost-effective e-commerce solutions.

Full PrestaShop pricing: every plan, hidden costs and alternatives

How PrestaShop's pricing compares

At $24/mo, billing unit not specified, PrestaShop is mid-range of its 4 comparable direct competitors ($23 to $39/mo across the set).

Squarespace

$23

PrestaShop

$24

Shopify

$29

Wix eCommerce

$29

BigCommerce

$39

Entry paid plan, monthly. Pricing checked Oct 8, 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99 Free with your review

Review PrestaShop, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

4.4/5

Across 361 verified user reviews on G2, SourceForge

Add your hands-on experience using the offer above to help the next buyer.

Best PrestaShop Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Shopify Paid

Launch and grow your online store with ease

4.5

Wix eCommerce Freemium

No-code e-commerce with built-in payments and marketing

4.3

WooCommerce Free

Open-source e-commerce for WordPress

4.5

Squarespace Paid

Build beautiful, code-free websites with integrated e-commerce and scheduling

4.5

BigCommerce Paid

Enterprise e-commerce platform

4.3

Magento Freemium

Open-source e-commerce platform by Adobe

4.2

See all e-commerce platforms →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All PrestaShop alternatives 6+ tools ranked, pricing + verdict per pick PrestaShop vs Shopify Head-to-head: features, pricing, who wins PrestaShop vs Wix eCommerce Head-to-head: features, pricing, who wins PrestaShop vs WooCommerce Head-to-head: features, pricing, who wins

Explore More

PrestaShop FAQ

How does PrestaShop support e-commerce businesses?

PrestaShop provides an open-source e-commerce platform that allows merchants to build and manage their own self-hosted online stores. It offers extensive customization options, giving users complete control over their e-commerce presence.

Which teams benefit most from using PrestaShop?

Teams that prioritize complete control over their e-commerce operations and require deep customization will find PrestaShop suitable. It is particularly well-suited for merchants looking for a self-hosted solution with a strong focus on the European market.

How does PrestaShop compare to Shopify?

PrestaShop offers a self-hosted, open-source e-commerce solution, providing users with full control and customization, unlike Shopify which is a hosted platform. While PrestaShop is free to start, it may present a steeper learning curve and can be less modern in some aspects compared to Shopify.

What kind of limitations should users be aware of with PrestaShop?

Users should note that while PrestaShop is free to use, hosting is not included and must be sourced separately. Additionally, some modules can be expensive, and official support is a paid service, contributing to a potential learning curve for new users.

How is PrestaShop priced?

PrestaShop operates on a free-to-use model, meaning there is no required paid plan to utilize the core platform. However, users are responsible for costs associated with hosting, and certain advanced modules or support services may incur additional fees.

Can PrestaShop be customized extensively?

Yes, PrestaShop offers complete customization capabilities, allowing merchants full control over their online store's design and functionality. It also features a good module system that enables further enhancements and tailored solutions for e-commerce needs.

Source: prestashop.com

Guides & Articles

Best Open Source E-commerce Platforms in 2026

Features PrestaShop

Best E-commerce Platforms in 2026

Expert guide

Best B2B Ecommerce Platforms in 2026

Expert guide