Qualtrics vs QuestionPro: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Qualtrics and QuestionPro side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, QuestionPro leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You want enterprise survey platform
QuestionPro
Design, send, and analyze online surveys and manage experiences with AI-powered tools.
Best for you if:
- • You want a free tier before you commit
| At a Glance | QuestionPro | |
|---|---|---|
Starts at | Free plan, paid from $420/mo, billed monthly Research Core plan | Free plan, paid from $83/user/mo, billed monthly Team Edition plan |
Category | Survey Tools Analytics | Survey Tools Customer Feedback |
Rating | 4.4/5 PeerSpot 4.4 16 reviews | 4.5/5 G2 4.5 1,158 reviews |
Free plan | No | Yes |
Watch out for | Overage fees for responses beyond tier limits | n/a |
Choose Qualtrics or QuestionPro?
Choose Qualtrics if
- You want enterprise survey platform
- You want experience management
Choose QuestionPro if
- You want a free tier before you commit
- You want AI-driven survey creation significantly speeds up survey design
- You want offers specialized solutions for CX, EX, and market research
- Budget matters ($83/user/mo, billed monthly vs $420/mo, billed monthly)
In-Depth Analysis
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Qualtrics' pricing is expensive for what you get, especially the Research Core tier at $420/month for only 1,000 responses, which is steep compared to survey-focused alternatives.
Watch out
Overage fees for responses beyond tier limits
Strengths
- Pro: Enterprise survey platform
- Pro: Experience management
- Pro: Good analytics
- Pro: Research tools
- Pro: Compliance
Weaknesses
- Con: Very expensive
- Con: Complex platform
- Con: Learning curve
- Con: Enterprise sales
- Con: Overkill for simple surveys
Key features
QuestionPro
Design, send, and analyze online surveys and manage experiences with AI-powered tools.
QuestionPro offers a generous free tier, making it accessible for individuals or small projects.
Strengths
- Pro: AI-driven survey creation significantly speeds up survey design.
- Pro: Offers specialized solutions for CX, EX, and market research.
- Pro: Strong emphasis on data security and compliance with multiple certifications.
- Pro: Extensive range of question types and advanced logic options.
- Pro: Enterprise-ready with integrations, user roles, and global data centers.
Weaknesses
- Con: Specific pricing details for advanced tiers are not immediately transparent on the main page, requiring contact for Team and Research Editions.
- Con: The breadth of features might be overwhelming for very basic survey needs.
- Con: Requires contacting sales for higher-tier plans, which can delay access.
Key features
Plans and prices: Qualtrics vs QuestionPro
| Tool | Plans and prices | Source |
|---|---|---|
| Qualtrics |
| qualtrics.com/pricing read Oct 5, 2026 |
| QuestionPro |
| questionpro.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Qualtrics pricing and QuestionPro pricing.
Key Takeaways
Qualtrics
- Choose if you want the leading Experience Management (XM) software, amplified with trusted AI to drive business growth
QuestionPro
- Lower entry price: $83/user/mo, billed monthly vs $420/mo, billed monthly
What the data shows
On the data below, QuestionPro leads on lower entry price. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.4/5 from 16 reviews for Qualtrics, 4.5/5 from 1,158 reviews for QuestionPro; we compare ratings only above 20 reviews on both sides).
- QuestionPro has the lower entry price: $83/user/mo, billed monthly (Team Edition) against $420/mo, billed monthly (Research Core) for Qualtrics.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Qualtrics and QuestionPro compare in 2026?
On the data below, QuestionPro leads on lower entry price. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.4/5 from 16 reviews for Qualtrics, 4.5/5 from 1,158 reviews for QuestionPro; we compare ratings only above 20 reviews on both sides). QuestionPro has the lower entry price: $83/user/mo, billed monthly (Team Edition) against $420/mo, billed monthly (Research Core) for Qualtrics. Both have a free plan.
What are Qualtrics and QuestionPro used for?
Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth. QuestionPro: Design, send, and analyze online surveys and manage experiences with AI-powered tools.
What does Qualtrics cost vs QuestionPro?
Qualtrics's cheapest paid plan is Research Core at $420/mo, billed monthly. QuestionPro's cheapest paid plan is Team Edition at $83/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Qualtrics and QuestionPro?
Qualtrics's main strength: enterprise survey platform. QuestionPro's main strength: AI-driven survey creation significantly speeds up survey design.