Qualtrics vs InMoment (formerly Wootric): Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Qualtrics and InMoment (formerly Wootric) side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Qualtrics leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You want enterprise survey platform
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Best for you if:
- • You want quantifies customer experience at key journey points
| At a Glance | ||
|---|---|---|
Starts at | Free plan, paid from $420/mo, billed monthly Research Core plan | Not published |
Category | Survey Tools Analytics | Customer Feedback Analytics |
Rating | 4.4/5 PeerSpot 4.4 16 reviews | 4.9/5 SourceForge 4.9 47 reviews |
Free plan | No | No |
Watch out for | Overage fees for responses beyond tier limits | Potential high costs for 'Growth' and 'Voice of the Customer' |
Choose Qualtrics or InMoment (formerly Wootric)?
Choose Qualtrics if
- You want enterprise survey platform
- You want experience management
- You work in survey tools, not customer feedback
Choose InMoment (formerly Wootric) if
- You want quantifies customer experience at key journey points
- You want provides data-driven insights with machine learning for faster decision-making
- You work in customer feedback, not survey tools
In-Depth Analysis
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Qualtrics' pricing is expensive for what you get, especially the Research Core tier at $420/month for only 1,000 responses, which is steep compared to survey-focused alternatives.
Watch out
Overage fees for responses beyond tier limits
Strengths
- Pro: Enterprise survey platform
- Pro: Experience management
- Pro: Good analytics
- Pro: Research tools
- Pro: Compliance
Weaknesses
- Con: Very expensive
- Con: Complex platform
- Con: Learning curve
- Con: Enterprise sales
- Con: Overkill for simple surveys
Key features
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
The 'Professional' and 'Growth' tiers lack transparent pricing, which is a significant drawback for potential customers.
Watch out
Potential high costs for 'Growth' and 'Voice of the Customer'
Strengths
- Pro: Quantifies customer experience at key journey points.
- Pro: Provides data-driven insights with machine learning for faster decision-making.
- Pro: Drives improvement across the organization by engaging stakeholders.
- Pro: Leverages existing systems of record for enhanced customer intelligence.
- Pro: Offers a flexible approach to CX program maturity.
Weaknesses
- Con: No explicit mention of a free trial or freemium model.
- Con: Pricing details are not publicly available.
Key features
Plans and prices: Qualtrics vs InMoment (formerly Wootric)
| Tool | Plans and prices | Source |
|---|---|---|
| Qualtrics |
| qualtrics.com/pricing read Oct 5, 2026 |
| InMoment (formerly Wootric) |
| wootric.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Qualtrics pricing and InMoment (formerly Wootric) pricing.
Key Takeaways
Qualtrics
- Has a free plan
InMoment (formerly Wootric)
- Choose if you want enterprise experience improvement platform for NPS, CSAT, and customer feedback
What the data shows
On the data below, Qualtrics leads on a free plan. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.4/5 from 16 reviews for Qualtrics, 4.9/5 from 47 reviews for InMoment (formerly Wootric); we compare ratings only above 20 reviews on both sides).
- Qualtrics starts at $420/mo, billed monthly; InMoment (formerly Wootric) has no public paid plan price on file.
- Only Qualtrics has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Qualtrics and InMoment (formerly Wootric) compare in 2026?
On the data below, Qualtrics leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.4/5 from 16 reviews for Qualtrics, 4.9/5 from 47 reviews for InMoment (formerly Wootric); we compare ratings only above 20 reviews on both sides). Qualtrics starts at $420/mo, billed monthly; InMoment (formerly Wootric) has no public paid plan price on file. Only Qualtrics has a free plan.
What are Qualtrics and InMoment (formerly Wootric) used for?
Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth. InMoment (formerly Wootric): Enterprise experience improvement platform for NPS, CSAT, and customer feedback.
What does Qualtrics cost vs InMoment (formerly Wootric)?
Qualtrics's cheapest paid plan is Research Core at $420/mo, billed monthly. InMoment (formerly Wootric) has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Qualtrics and InMoment (formerly Wootric)?
Qualtrics's main strength: enterprise survey platform. InMoment (formerly Wootric)'s main strength: quantifies customer experience at key journey points.