Salesforce NPSP vs Kindful: Which is Better in 2026?
Choosing between Salesforce NPSP and Kindful comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Salesforce NPSP wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo. Pick Kindful if you need fundraising.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Salesforce NPSP
Empower your nonprofit to achieve greater impact with a unified CRM platform.
Best for you if:
- • You want a fully free tool (Kindful requires payment)
- • You want significantly improves decision-making speed for nonprofits
- • You want enhances collaboration across teams
Kindful
Empower nonprofits with comprehensive fundraising, donor management, and engagement tools.
Best for you if:
- • You want offers a comprehensive suite of tools for various fundraising needs
- • You want integrates online giving with powerful donor retention and engagement features
| At a Glance | Salesforce NPSP | Kindful |
|---|---|---|
Starts at | FreeFree tier available | $40/moBloomerang Fundraising |
Best For | CRM | Fundraising |
Rating | 4.4/5 | 4.6/5 |
Free plan | Yes | No |
Choose Salesforce NPSP or Kindful?
Choose Salesforce NPSP if
Empower your nonprofit to achieve greater impact with a unified CRM platform.
- You want a fully free tool (Kindful requires payment)
- You want significantly improves decision-making speed for nonprofits
- You want enhances collaboration across teams
- Your work is CRM-shaped, not fundraising-shaped
Choose Kindful if
Empower nonprofits with comprehensive fundraising, donor management, and engagement tools.
- You want offers a comprehensive suite of tools for various fundraising needs
- You want integrates online giving with powerful donor retention and engagement features
- Your work is fundraising-shaped, not CRM-shaped
| Feature | Salesforce NPSP | Kindful |
|---|---|---|
| Pricing Model | Free | Paid |
| User Rating | ★4.4/5 230 reviews | ★4.6/5 96 reviews |
| Categories | CRMNonprofit Tools | FundraisingCRM |
In-Depth Analysis
Salesforce NPSP
Empower your nonprofit to achieve greater impact with a unified CRM platform.
Salesforce NPSP's pricing is exceptionally generous for nonprofits, offering 10 free licenses through the Power of Us Program.
Strengths
- +Significantly improves decision-making speed for nonprofits
- +Enhances collaboration across teams
- +Provides a comprehensive, unified view of all stakeholders
- +Offers AI tools to automate administrative tasks and generate insights
- +Eligible nonprofits receive 10 free licenses and discounted rates for additional licenses
Weaknesses
- -Requires initial setup and customization to align with specific organizational needs
- -Learning curve for new users unfamiliar with the Salesforce ecosystem
Key features
Kindful
Empower nonprofits with comprehensive fundraising, donor management, and engagement tools.
Kindful's pricing structure is somewhat opaque for its main 'The GIVING Platform' tier, requiring contact with sales, which can be a barrier.
Strengths
- +Offers a comprehensive suite of tools for various fundraising needs.
- +Integrates online giving with powerful donor retention and engagement features.
- +Provides a mobile app for on-the-go fundraising.
- +Includes integrated email marketing to save costs.
- +Highly rated for relationship and usability among nonprofit CRMs.
Weaknesses
- -Specific pricing details are not publicly available.
Key features
Pricing: Salesforce NPSP vs Kindful
| Plan | Salesforce NPSP | Kindful |
|---|---|---|
| Tier 1 | Free Nonprofit Cloud or Sales/Service Cloud (Power of Us Program) | Contact Sales For Pricing The GIVING Platform |
| Tier 2 | N/A | $40/month Bloomerang Fundraising |
| Tier 3 | N/A | $125/month Bloomerang CRM |
| Tier 4 | N/A | $119/month Bloomerang Volunteer |
Pricing verified from each vendor's public pricing page. Compare in detail on Salesforce NPSP pricing and Kindful pricing.
Who Should Use What?
On a budget?
Salesforce NPSP is free. Kindful is paid.
Go with: Salesforce NPSP
Want the highest-rated option?
Salesforce NPSP: 4.4/5 (230 reviews). Kindful: 4.6/5 (96 reviews).
Go with: Kindful
Value user reviews?
Salesforce NPSP: 230 reviews (4.4/5). Kindful: 96 reviews (4.6/5).
Go with: Salesforce NPSP
3 Questions to Help You Decide
What's your budget?
Salesforce NPSP is free. Kindful is paid. Go with Salesforce NPSP if free matters most.
What's your use case?
Salesforce NPSP is a CRM tool. Kindful is in fundraising. Pick the category that matches your needs.
How important are ratings?
Kindful is rated higher: 4.6/5 vs 4.4/5.
Key Takeaways
Salesforce NPSP
- Larger review base (230 reviews)
- Completely free
- Our pick for this comparison
Kindful
- Higher user rating: 4.6/5 vs 4.4/5
- Better fit for fundraising
The Bottom Line
Salesforce NPSP wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo.
Frequently Asked Questions
Is Salesforce NPSP or Kindful better?
Salesforce NPSP is rated in our evaluation. Salesforce NPSP is free and Kindful is paid.
What are Salesforce NPSP and Kindful used for?
Salesforce NPSP: Empower your nonprofit to achieve greater impact with a unified CRM platform.. Kindful: Empower nonprofits with comprehensive fundraising, donor management, and engagement tools..
What does Salesforce NPSP cost vs Kindful?
Salesforce NPSP is completely free. Kindful is a paid tool. Visit their websites for detailed pricing.