Salesforce NPSP vs Kindful: Which is Better in 2026?
Choosing between Salesforce NPSP and Kindful comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Salesforce NPSP is our overall pick for CRM workflows. Pick Kindful if you need fundraising.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Salesforce NPSP
Empower your nonprofit to achieve greater impact with a unified CRM platform.
Best for you if:
- • You need something completely free
- • You need CRM features specifically
- • Unified CRM platform tailored for nonprofits to manage all stakeholder relationships.
- • Leverages AI (Einstein) for automation in tasks like reporting, grant tracking, and meeting summaries.
Kindful
Empower nonprofits with comprehensive fundraising, donor management, and engagement tools.
Best for you if:
- • You need fundraising features specifically
- • Comprehensive platform for nonprofit fundraising and donor management.
- • Combines online giving with advanced donor retention and engagement insights.
| At a Glance |  Salesforce NPSP |  Kindful |
|---|---|---|
Starts at | FreeFree tier available | $40/moBloomerang Fundraising |
Best For | CRM | Fundraising |
Rating | 4.3/5 | 4.4/5 |
Choose Salesforce NPSP or Kindful?
Choose Salesforce NPSP if
Empower your nonprofit to achieve greater impact with a unified CRM platform.
- Significantly improves decision-making speed for nonprofits
- Enhances collaboration across teams
- Provides a comprehensive, unified view of all stakeholders
- You want a fully free tool (Kindful requires payment)
- Your work is CRM-shaped, not fundraising-shaped
Choose Kindful if
Empower nonprofits with comprehensive fundraising, donor management, and engagement tools.
- Offers a comprehensive suite of tools for various fundraising needs.
- Integrates online giving with powerful donor retention and engagement features.
- Provides a mobile app for on-the-go fundraising.
- Your work is fundraising-shaped, not CRM-shaped
| Feature | Salesforce NPSP | Kindful |
|---|---|---|
| Pricing Model | Free | Paid |
| User Rating | ★4.3/5 1,007 reviews | ★4.4/5 710 reviews |
| Categories | CRMNonprofit Tools | FundraisingCRM |
In-Depth Analysis
Salesforce NPSP
Empower your nonprofit to achieve greater impact with a unified CRM platform.
Strengths
- +Significantly improves decision-making speed for nonprofits
- +Enhances collaboration across teams
- +Provides a comprehensive, unified view of all stakeholders
- +Offers AI tools to automate administrative tasks and generate insights
- +Eligible nonprofits receive 10 free licenses and discounted rates for additional licenses
Weaknesses
- -Requires initial setup and customization to align with specific organizational needs
- -Learning curve for new users unfamiliar with the Salesforce ecosystem
Key features
Kindful
Empower nonprofits with comprehensive fundraising, donor management, and engagement tools.
Strengths
- +Offers a comprehensive suite of tools for various fundraising needs.
- +Integrates online giving with powerful donor retention and engagement features.
- +Provides a mobile app for on-the-go fundraising.
- +Includes integrated email marketing to save costs.
- +Highly rated for relationship and usability among nonprofit CRMs.
Weaknesses
- -Specific pricing details are not publicly available.
- -Detailed information on the extent of AI features is not specified.
Key features
Pricing: Salesforce NPSP vs Kindful
| Plan | Salesforce NPSP | Kindful |
|---|---|---|
| Tier 1 | Free Nonprofit Cloud or Sales/Service Cloud (Power of Us Program) | Contact Sales For Pricing The GIVING Platform |
| Tier 2 | N/A | $40/month Bloomerang Fundraising |
| Tier 3 | N/A | $125/month Bloomerang CRM |
| Tier 4 | N/A | $119/month Bloomerang Volunteer |
Pricing verified from each vendor's public pricing page. Compare in detail on Salesforce NPSP pricing and Kindful pricing.
Who Should Use What?
On a budget?
Salesforce NPSP is free. Kindful is paid.
Go with: Salesforce NPSP
Want the highest-rated option?
Salesforce NPSP: 4.3/5 (1,007 reviews). Kindful: 4.4/5 (710 reviews).
Go with: Kindful
Value user reviews?
Salesforce NPSP: 1,007 reviews (4.3/5). Kindful: 710 reviews (4.4/5).
Go with: Salesforce NPSP
3 Questions to Help You Decide
What's your budget?
Salesforce NPSP is free. Kindful is paid. Go with Salesforce NPSP if free matters most.
What's your use case?
Salesforce NPSP is a CRM tool. Kindful is in fundraising. Pick the category that matches your needs.
How important are ratings?
Kindful is rated higher: 4.4/5 vs 4.3/5.
Key Takeaways
Salesforce NPSP
- Larger review base (1,007 reviews)
- Completely free
- Our pick for this comparison
Kindful
- Higher user rating: 4.4/5 vs 4.3/5
- Better fit for fundraising
The Bottom Line
Salesforce NPSP is our pick.
Frequently Asked Questions
Is Salesforce NPSP or Kindful better?
Salesforce NPSP is rated in our evaluation. Salesforce NPSP is free and Kindful is paid.
What are Salesforce NPSP and Kindful used for?
Salesforce NPSP: Empower your nonprofit to achieve greater impact with a unified CRM platform.. Kindful: Empower nonprofits with comprehensive fundraising, donor management, and engagement tools..
What does Salesforce NPSP cost vs Kindful?
Salesforce NPSP is completely free. Kindful is a paid tool. Visit their websites for detailed pricing.