SendPulse vs Zoho CRM: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for SendPulse and Zoho CRM side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SendPulse leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
Best for you if:
- • You want a fully free tool (Zoho CRM requires payment)
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Best for you if:
- • You want affordable CRM
| At a Glance | Zoho CRM | |
|---|---|---|
Starts at | Free 100% free | Free plan, paid from $20/user/mo, billed monthly Zoho CRM Plus plan |
Category | Marketing Automation Email Marketing | CRM Sales |
Rating | 4.6/5 Trustpilot 4.5 · Capterra 4.6 · G2 4.6 4,303 reviews | 4.2/5 Capterra 4.3 · G2 4.1 9,945 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Free plan is limited to 3 users with basic features, outgrown quickly |
Choose SendPulse or Zoho CRM?
Choose SendPulse if
- You want a fully free tool (Zoho CRM requires payment)
- You want comprehensive suite of integrated marketing tools on one platform
- You want offers a generous free plan with significant features
- You work in marketing automation, not CRM
Choose Zoho CRM if
- You want affordable CRM
- You want good features for price
- You work in CRM, not marketing automation
In-Depth Analysis
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
SendPulse's Free tier is incredibly generous, offering a vast array of features including email, chatbots, CRM, and even an online course builder, which is rare for a free plan.
Strengths
- Pro: Comprehensive suite of integrated marketing tools on one platform.
- Pro: Offers a generous free plan with significant features.
- Pro: User-friendly drag-and-drop editors and pre-made templates.
- Pro: AI-powered tools for content creation and refinement.
- Pro: 24/7 multi-language customer support and extensive knowledge base.
Weaknesses
- Con: Advanced features like unlimited emails and users are only available on higher-tier paid plans.
- Con: Pricing for larger subscriber lists can increase significantly.
- Con: Some features like SMS campaigns are not included in the free plan.
Key features
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Zoho CRM is the best value in the CRM market, full-featured at a fraction of competitors' prices.
Watch out
Free plan is limited to 3 users with basic features, outgrown quickly
Strengths
- Pro: Affordable CRM
- Pro: Good features for price
- Pro: Zoho ecosystem
- Pro: AI assistant (Zia)
- Pro: Customizable
Weaknesses
- Con: UI less polished
- Con: Learning curve
- Con: Integration quirks
- Con: Support varies
- Con: Mobile apps basic
Key features
Plans and prices: SendPulse vs Zoho CRM
| Tool | Plans and prices | Source |
|---|---|---|
| SendPulse |
| sendpulse.com/pricing read Oct 31, 2026 |
| Zoho CRM |
| zoho.com/en-us/crm/zohocrm-pricing.html read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on SendPulse pricing and Zoho CRM pricing.
Key Takeaways
SendPulse
- Higher user rating: 4.6/5 vs 4.2/5
Zoho CRM
- Choose if you want affordable sales and customer management for cost-conscious organizations
What the data shows
On the data below, SendPulse leads on higher user rating. We do not name an overall winner for this pair.
- SendPulse has the higher user rating (4.6/5 from 4,303 reviews for SendPulse, 4.2/5 from 9,945 reviews for Zoho CRM).
- Zoho CRM starts at $20/user/mo, billed monthly; SendPulse has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do SendPulse and Zoho CRM compare in 2026?
On the data below, SendPulse leads on higher user rating. We do not name an overall winner for this pair. SendPulse has the higher user rating (4.6/5 from 4,303 reviews for SendPulse, 4.2/5 from 9,945 reviews for Zoho CRM). Zoho CRM starts at $20/user/mo, billed monthly; SendPulse has no public paid plan price on file. Both have a free plan.
What are SendPulse and Zoho CRM used for?
SendPulse: Multi-channel marketing automation platform for email, chatbots, CRM, and online courses. Zoho CRM: Affordable sales and customer management for cost-conscious organizations.
What does SendPulse cost vs Zoho CRM?
SendPulse is free. Zoho CRM's cheapest paid plan is Zoho CRM Plus at $20/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between SendPulse and Zoho CRM?
SendPulse's main strength: comprehensive suite of integrated marketing tools on one platform. Zoho CRM's main strength: affordable CRM.