Sendy vs Mailchimp: Which is Better in 2026?
Choosing between Sendy and Mailchimp comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sendy
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
Best for you if:
- • Self-hosted email newsletter application.
- • Sends bulk emails via Amazon SES for significantly lower costs ($1 per 10,000 emails).
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want to try before committing
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
| At a Glance |  Sendy |  Mailchimp |
|---|---|---|
Starts at | $69/moOne-time purchase | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.1/5 | 4.4/5 |
Choose Sendy or Mailchimp?
Choose Sendy if
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
- Significantly lower email sending costs compared to traditional platforms.
- No monthly fees based on subscriber count.
- High deliverability rates through Amazon SES.
Choose Mailchimp if
Grow your business with email, SMS, and AI marketing
- Intuitive drag-and-drop editor accessible to non-technical users
- Comprehensive free plan to get started with basic email marketing
- Powerful automation workflows rivaling dedicated automation platforms
| Feature | Sendy | Mailchimp |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.1/5 41 reviews | ★4.4/5 30,300 reviews |
| Categories | Email MarketingNewsletter Tools | Email MarketingMarketing Automation |
In-Depth Analysis
Sendy
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
Strengths
- +Significantly lower email sending costs compared to traditional platforms.
- +No monthly fees based on subscriber count.
- +High deliverability rates through Amazon SES.
- +Comprehensive features for managing email campaigns.
- +Ability to manage multiple brands and clients with white-labeling.
Weaknesses
- -Requires technical knowledge for self-hosting and setup.
- -One-time purchase fee for the software itself.
- -Reliance on Amazon SES for email sending, which requires separate setup and costs.
Key features
Mailchimp
Grow your business with email, SMS, and AI marketing
Strengths
- +Intuitive drag-and-drop editor accessible to non-technical users
- +Comprehensive free plan to get started with basic email marketing
- +Powerful automation workflows rivaling dedicated automation platforms
- +Extensive template library with mobile-responsive designs
- +Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- -Free plan capped at just 250 contacts and 500 sends per month
- -Pricing scales steeply as contact lists grow beyond initial tiers
- -Advanced segmentation and multivariate testing require Standard or Premium
- -Phone support only available on the Premium plan
- -Removing Mailchimp branding requires a paid plan
Key features
Pricing: Sendy vs Mailchimp
| Plan | Sendy | Mailchimp |
|---|---|---|
| Tier 1 | $69 One-time purchase | Free Free |
| Tier 2 | N/A | $13 month Essentials |
| Tier 3 | N/A | $20 month Standard |
| Tier 4 | N/A | $350 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Sendy pricing and Mailchimp pricing.
Who Should Use What?
On a budget?
Mailchimp has a free tier. Sendy is paid only.
Go with: Mailchimp
Want the highest-rated option?
Sendy: 4.1/5 (41 reviews). Mailchimp: 4.4/5 (30,300 reviews).
Go with: Mailchimp
Value user reviews?
Sendy: 41 reviews (4.1/5). Mailchimp: 30,300 reviews (4.4/5).
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Sendy is paid. Mailchimp is freemium. Mailchimp lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Mailchimp is rated higher: 4.4/5 vs 4.1/5.
Key Takeaways
Mailchimp
- Higher user rating: 4.4/5 vs 4.1/5
- Larger review base (30,300 reviews)
- Free tier available
- Our pick for this comparison
Sendy
- Choose if you want send newsletters 100x cheaper via Amazon SES with this self-hosted email application
The Bottom Line
Mailchimp is our pick.
Frequently Asked Questions
Is Sendy or Mailchimp better?
Mailchimp is rated in our evaluation. Sendy is paid and Mailchimp is freemium.
What are Sendy and Mailchimp used for?
Sendy: Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.. Mailchimp: Grow your business with email, SMS, and AI marketing.
What does Sendy cost vs Mailchimp?
Sendy is a paid tool. Mailchimp is freemium (free tier + paid plans). Visit their websites for detailed pricing.