Sendy vs Sendinblue: Which is Better in 2026?
Choosing between Sendy and Sendinblue comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Sendy is our overall pick for email marketing workflows. Pick Sendinblue if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sendy
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
Best for you if:
- • Self-hosted email newsletter application.
- • Sends bulk emails via Amazon SES for significantly lower costs ($1 per 10,000 emails).
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Best for you if:
- • You want to try before committing
- • All-in-one platform for multichannel marketing and sales.
- • Leverages AI for campaign optimization and customer engagement.
| At a Glance |  Sendy |  Sendinblue |
|---|---|---|
Starts at | $69/moOne-time purchase | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.1/5 | 4.5/5 |
Choose Sendy or Sendinblue?
Choose Sendy if
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
- Significantly lower email sending costs compared to traditional platforms.
- No monthly fees based on subscriber count.
- High deliverability rates through Amazon SES.
Choose Sendinblue if
One AI-powered customer platform for all your marketing and sales needs.
- Comprehensive all-in-one platform for marketing and sales
- AI-powered features enhance campaign effectiveness and efficiency
- Multichannel engagement options (email, SMS, WhatsApp, etc.)
- You want a free tier before you commit
| Feature | Sendy | Sendinblue |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.1/5 41 reviews | ★4.5/5 2,893 reviews |
| Categories | Email MarketingNewsletter Tools | Email MarketingMarketing Automation |
In-Depth Analysis
Sendy
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
Strengths
- +Significantly lower email sending costs compared to traditional platforms.
- +No monthly fees based on subscriber count.
- +High deliverability rates through Amazon SES.
- +Comprehensive features for managing email campaigns.
- +Ability to manage multiple brands and clients with white-labeling.
Weaknesses
- -Requires technical knowledge for self-hosting and setup.
- -One-time purchase fee for the software itself.
- -Reliance on Amazon SES for email sending, which requires separate setup and costs.
Key features
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Strengths
- +Comprehensive all-in-one platform for marketing and sales
- +AI-powered features enhance campaign effectiveness and efficiency
- +Multichannel engagement options (email, SMS, WhatsApp, etc.)
- +User-friendly interface with drag-and-drop editor and templates
- +Scalable for businesses of all sizes
Weaknesses
- -No specific cons mentioned in the provided text.
Key features
Pricing: Sendy vs Sendinblue
| Plan | Sendy | Sendinblue |
|---|---|---|
| Tier 1 | $69 One-time purchase | Free Free |
| Tier 2 | N/A | Contact us Starter |
| Tier 3 | N/A | Contact us Standard |
| Tier 4 | N/A | Contact us Professional |
| Tier 5 | N/A | Custom price Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Sendy pricing and Sendinblue pricing.
Who Should Use What?
On a budget?
Sendinblue has a free tier. Sendy is paid only.
Go with: Sendinblue
Want the highest-rated option?
Sendy: 4.1/5 (41 reviews). Sendinblue: 4.5/5 (2,893 reviews).
Go with: Sendinblue
Value user reviews?
Sendy: 41 reviews (4.1/5). Sendinblue: 2,893 reviews (4.5/5).
Go with: Sendinblue
3 Questions to Help You Decide
What's your budget?
Sendy is paid. Sendinblue is freemium. Sendinblue lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Sendinblue is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Sendy
- Our pick for this comparison
Sendinblue
- Has a free tier
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (2,893 reviews)
The Bottom Line
Sendy is our pick. Sendinblue has a free tier if you want to test without paying.
Frequently Asked Questions
Is Sendy or Sendinblue better?
Sendy is rated in our evaluation. Sendy is paid and Sendinblue is freemium.
What are Sendy and Sendinblue used for?
Sendy: Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.. Sendinblue: One AI-powered customer platform for all your marketing and sales needs..
What does Sendy cost vs Sendinblue?
Sendy is a paid tool. Sendinblue is freemium (free tier + paid plans). Visit their websites for detailed pricing.