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Sparkpost vs SendGrid: Which Should You Choose in 2026?

Choosing between Sparkpost and SendGrid comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

By Toolradar Team · Last updated February 28, 2026 · Methodology

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Sparkpost

Email delivery and analytics

Best for you if:

  • • You need email deliverability features specifically
  • SparkPost is an email delivery platform for transactional and marketing email
  • It provides high deliverability with real-time analytics

SendGrid

Email delivery service

Best for you if:

  • • You want the higher-rated option (8.7/10 vs 8.2/10)
  • • You need email marketing features specifically
  • Email delivery service by Twilio
  • Transactional and marketing emails
At a Glance
SparkpostSparkpost
SendGridSendGrid
Price
Free + PaidFree + Paid
Best For
Email DeliverabilityEmail Marketing
Rating
82/10087/100
FeatureSparkpostSendGrid
Pricing ModelFreemiumFreemium
Editorial Score
82
87
Community RatingNo ratings yetNo ratings yet
Total Reviews00
Community Upvotes
0
0
Categories
Email DeliverabilityTransactional Email
Email MarketingEmail Deliverability

How Sparkpost and SendGrid Compare

Sparkpost

Email delivery and analytics

Free tier available · 82/100 score

SendGrid

Email delivery service

Free tier available · 87/100 score

Sparkpost is a email deliverability tool. SendGrid is in email marketing.

Who Should Use What?

On a budget?

Both are freemium. Compare plans on their websites.

Go with: Sparkpost

Want the highest-rated option?

Sparkpost: 82/100. SendGrid: 87/100.

Go with: SendGrid

Value user reviews?

Neither has user reviews yet.

Go with: SendGrid

3 Questions to Help You Decide

1

What's your budget?

Both are freemium. Pricing won't help you decide here.

2

What's your use case?

Sparkpost is a email deliverability tool. SendGrid is in email marketing. Pick the category that matches your needs.

3

How important are ratings?

SendGrid scores higher: 87/100 vs 82/100.

Key Takeaways

SendGrid

  • Higher score: 87/100 vs 82
  • Free tier available
  • Our pick for this comparison

Sparkpost

  • Better fit for email deliverability

The Bottom Line

SendGrid (87/100) is our pick.

Frequently Asked Questions

Is Sparkpost or SendGrid better?

SendGrid scores 87/100 in our evaluation. Both are freemium.

What are Sparkpost and SendGrid used for?

Sparkpost: Email delivery and analytics. SendGrid: Email delivery service.

What does Sparkpost cost vs SendGrid?

Sparkpost is freemium (free tier + paid plans). SendGrid is freemium (free tier + paid plans). Visit their websites for detailed pricing.

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