Statsig vs Optimizely: Which Should You Choose in 2026?
Choosing between Statsig and Optimizely comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Statsig
Feature flags and product experimentation
Best for you if:
- • You want to try before committing
- • You need product analytics features specifically
- • Statsig is a feature management and experimentation platform
- • It provides feature flags, A/B testing, and analytics at scale
Optimizely
Digital experience optimization platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.0/10)
- • You need web analytics features specifically
- • A/B testing platform for teams
- • Feature flags control rollouts
| At a Glance |  Statsig |  Optimizely |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Product Analytics | Web Analytics |
Rating | 80/100 | 88/100 |
| Feature | Statsig | Optimizely |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 80 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsA/B Testing | Web AnalyticsA/B Testing |
How Statsig and Optimizely Compare
Statsig
Feature flags and product experimentation
Free tier available · 80/100 score
Optimizely
Digital experience optimization platform
Paid · 88/100 score
Statsig is a product analytics tool. Optimizely is in web analytics.
Who Should Use What?
On a budget?
Statsig has a free tier. Optimizely is paid only.
Go with: Statsig
Want the highest-rated option?
Statsig: 80/100. Optimizely: 88/100.
Go with: Optimizely
Value user reviews?
Neither has user reviews yet.
Go with: Optimizely
3 Questions to Help You Decide
What's your budget?
Statsig is freemium. Optimizely is paid. Statsig lets you start free.
What's your use case?
Statsig is a product analytics tool. Optimizely is in web analytics. Pick the category that matches your needs.
How important are ratings?
Optimizely scores higher: 88/100 vs 80/100.
Key Takeaways
Optimizely
- Higher score: 88/100 vs 80
- Our pick for this comparison
Statsig
- Has a free tier
- Better fit for product analytics
The Bottom Line
Optimizely (88/100) is our pick. Statsig has a free tier if you want to test without paying.
Frequently Asked Questions
Is Statsig or Optimizely better?
Optimizely scores 88/100 in our evaluation. Statsig is freemium and Optimizely is paid.
What are Statsig and Optimizely used for?
Statsig: Feature flags and product experimentation. Optimizely: Digital experience optimization platform.
What does Statsig cost vs Optimizely?
Statsig is freemium (free tier + paid plans). Optimizely is a paid tool. Visit their websites for detailed pricing.