Untappd for Business vs Brand24: Which is Better in 2026?
Choosing between Untappd for Business and Brand24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brand24 is our overall pick for marketing workflows. Pick Untappd for Business if you need menu management.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Untappd for Business
Connect with craft beer enthusiasts and manage your venue's offerings.
Best for you if:
- • You need menu management features specifically
- • Menu management and customer engagement platform for bars, breweries, and restaurants
- • Database of 3M+ beverages with multi-channel publishing to web, digital displays, and Untappd app
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You need marketing features specifically
- • AI social listening tool monitoring 25 million sources in real-time for brand mentions
- • Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
| At a Glance |  Untappd for Business |  Brand24 |
|---|---|---|
Starts at | $89.99/mo or $899/yr/moEssentials | $149/moIndividual |
Best For | Menu Management | Marketing |
Rating | - | - |
Choose Untappd for Business or Brand24?
Choose Untappd for Business if
Connect with craft beer enthusiasts and manage your venue's offerings.
- Massive 3M+ beverage database eliminates manual menu data entry
- Multi-channel publishing reaches customers through app, web, and physical displays
- Analytics on local consumer trends inform inventory purchasing decisions
- Your work is menu management-shaped, not marketing-shaped
Choose Brand24 if
Track online conversations about your brand in real-time
- Good social listening
- Sentiment analysis
- Influencer tracking
- Your work is marketing-shaped, not menu management-shaped
| Feature | Untappd for Business | Brand24 |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.6/5 583 reviews |
| Categories | Menu ManagementMarketing | MarketingAnalytics |
In-Depth Analysis
Untappd for Business
Connect with craft beer enthusiasts and manage your venue's offerings.
Strengths
- +Massive 3M+ beverage database eliminates manual menu data entry
- +Multi-channel publishing reaches customers through app, web, and physical displays
- +Analytics on local consumer trends inform inventory purchasing decisions
- +Built-in community engagement leverages Untappd active user base
- +Professional design templates reduce need for external design work
Weaknesses
- -Essentials plan at $89.99/month is steep for small single-location venues
- -Non-beer items capped at 20 on Essentials tier limits full-menu restaurants
- -Effectiveness depends on Untappd app adoption in your geographic area
- -No permanently free tier beyond a 7-day trial
- -Pricing not prominently displayed requiring demo request or trial signup
Key features
Brand24
Track online conversations about your brand in real-time
Strengths
- +Good social listening
- +Sentiment analysis
- +Influencer tracking
- +Fair pricing
- +Good reporting
Weaknesses
- -Data limits
- -Accuracy varies
- -Learning curve
- -Limited historical data
- -Some features basic
Key features
Pricing: Untappd for Business vs Brand24
| Plan | Untappd for Business | Brand24 |
|---|---|---|
| Tier 1 | $89.99/mo or $899/yr Essentials | $149 Individual |
| Tier 2 | $119.99/mo or $1,199/yr Premium | $249 Team |
| Tier 3 | N/A | $299 Pro |
| Tier 4 | N/A | $499 Business |
| Tier 5 | N/A | $1,499 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Untappd for Business pricing and Brand24 pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brand24
Want the highest-rated option?
Neither has user reviews yet.
Go with: Untappd for Business
Value user reviews?
Neither has user reviews yet.
Go with: Brand24
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Untappd for Business is a menu management tool. Brand24 is in marketing. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Brand24
- Our pick for this comparison
Untappd for Business
- Better fit for menu management
The Bottom Line
Brand24 is our pick.
Frequently Asked Questions
Is Untappd for Business or Brand24 better?
Brand24 is rated in our evaluation. Both are paid.
What are Untappd for Business and Brand24 used for?
Untappd for Business: Connect with craft beer enthusiasts and manage your venue's offerings.. Brand24: Track online conversations about your brand in real-time.
What does Untappd for Business cost vs Brand24?
Untappd for Business is a paid tool. Brand24 is a paid tool. Visit their websites for detailed pricing.