Warmly vs Clay: Which Should You Choose in 2026?
Choosing between Warmly and Clay comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Warmly
Identify high-intent website visitors and engage them with personalized offers and live video chat.
Best for you if:
- • Identifies individual visitor intent on websites.
- • Deploys dynamic, personalized pop-ups based on visitor behavior.
Clay
Data enrichment for GTM
Best for you if:
- • You want the higher-rated option (8.7/10 vs 0.0/10)
- • Creative data enrichment for GTM teams
- • Combine 75+ data sources automatically
| At a Glance |  Warmly |  Clay |
|---|---|---|
Price | Paid | Paid |
Best For | Lead Generation | Lead Generation |
Rating | —/100 | 87/100 |
| Feature | Warmly | Clay |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 169 |
| Categories | Lead GenerationLive Chat | Lead GenerationSales Intelligence |
How Warmly and Clay Compare
Warmly
Identify high-intent website visitors and engage them with personalized offers and live video chat.
Paid
Clay
Data enrichment for GTM
Paid · 87/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Clay
Want the highest-rated option?
Clay scores 87/100. Warmly is unrated.
Go with: Clay
Value user reviews?
Neither has user reviews yet.
Go with: Clay
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are lead generation tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Clay
- Higher score: 87/100 vs unrated
- More community upvotes (169)
- Our pick for this comparison
Warmly
The Bottom Line
Clay (87/100) is our pick.
Frequently Asked Questions
Is Warmly or Clay better?
Clay scores 87/100 in our evaluation. Both are paid.
What are Warmly and Clay used for?
Warmly: Identify high-intent website visitors and engage them with personalized offers and live video chat.. Clay: Data enrichment for GTM.
What does Warmly cost vs Clay?
Warmly is a paid tool. Clay is a paid tool. Visit their websites for detailed pricing.