Wix eCommerce vs Shopify: Which Should You Choose in 2026?
Choosing between Wix eCommerce and Shopify comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Wix eCommerce
Build, run, and scale your online store with an AI-powered eCommerce platform.
Best for you if:
- • You want to try before committing
- • Build customizable eCommerce websites with no-code tools and AI features.
- • Sell various product types across multiple channels, including marketplaces and in-person.
Shopify
All-in-one commerce platform
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.5/10)
- • E-commerce platform
- • Online store builder
| At a Glance |  Wix eCommerce |  Shopify |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Website Builders | Website Builders |
Rating | 85/100 | 92/100 |
| Feature | Wix eCommerce | Shopify |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 85 | 92 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Website BuildersE-commerce Platforms | Website BuildersE-commerce Platforms |
How Wix eCommerce and Shopify Compare
Wix eCommerce
Build, run, and scale your online store with an AI-powered eCommerce platform.
Free tier available · 85/100 score
Shopify
All-in-one commerce platform
Paid · 92/100 score
Who Should Use What?
On a budget?
Wix eCommerce has a free tier. Shopify is paid only.
Go with: Wix eCommerce
Want the highest-rated option?
Wix eCommerce: 85/100. Shopify: 92/100.
Go with: Shopify
Value user reviews?
Neither has user reviews yet.
Go with: Shopify
3 Questions to Help You Decide
What's your budget?
Wix eCommerce is freemium. Shopify is paid. Wix eCommerce lets you start free.
What's your use case?
Both are website builders tools. Compare their specific features to decide.
How important are ratings?
Shopify scores higher: 92/100 vs 85/100.
Key Takeaways
Shopify
- Higher score: 92/100 vs 85
- Our pick for this comparison
Wix eCommerce
- Has a free tier
The Bottom Line
Shopify (92/100) is our pick. Wix eCommerce has a free tier if you want to test without paying.
Frequently Asked Questions
Is Wix eCommerce or Shopify better?
Shopify scores 92/100 in our evaluation. Wix eCommerce is freemium and Shopify is paid.
What are Wix eCommerce and Shopify used for?
Wix eCommerce: Build, run, and scale your online store with an AI-powered eCommerce platform.. Shopify: All-in-one commerce platform.
What does Wix eCommerce cost vs Shopify?
Wix eCommerce is freemium (free tier + paid plans). Shopify is a paid tool. Visit their websites for detailed pricing.