InMoment (formerly Wootric) vs SurveyMonkey: Which is Better in 2026?
Choosing between InMoment (formerly Wootric) and SurveyMonkey comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: SurveyMonkey is our overall pick for survey tools workflows. Pick InMoment (formerly Wootric) if you need customer feedback.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Best for you if:
- • You need customer feedback features specifically
- • Collects customer feedback at key journey points using NPS, CSAT, and CES.
- • Analyzes qualitative data with machine learning to identify themes and sentiment.
SurveyMonkey
Gather feedback faster with pre-built templates and powerful analysis
Best for you if:
- • You want to try before committing
- • You need survey tools features specifically
- • Survey platform with AI-powered creation, 400+ templates, and advanced analytics tools.
- • Features skip logic, data piping, HIPAA compliance, and integration with major CRMs.
| At a Glance |  SurveyMonkey | |
|---|---|---|
Starts at | Custom | FreeFree tier available |
Best For | Customer Feedback | Survey Tools |
Rating | 4.8/5 | 4.5/5 |
Free plan | No | Yes |
Choose InMoment (formerly Wootric) or SurveyMonkey?
Choose InMoment (formerly Wootric) if
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
- Quantifies customer experience at key journey points.
- Provides data-driven insights with machine learning for faster decision-making.
- Drives improvement across the organization by engaging stakeholders.
- Your work is customer feedback-shaped, not survey tools-shaped
Choose SurveyMonkey if
Gather feedback faster with pre-built templates and powerful analysis
- Industry standard
- Analytics
- Integrations
- You want a free tier before you commit
- Your work is survey tools-shaped, not customer feedback-shaped
| Feature | InMoment (formerly Wootric) | SurveyMonkey |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.8/5 59 reviews | ★4.5/5 24,337 reviews |
| Categories | Customer FeedbackAnalytics | Survey ToolsCustomer Feedback |
In-Depth Analysis
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Strengths
- +Quantifies customer experience at key journey points.
- +Provides data-driven insights with machine learning for faster decision-making.
- +Drives improvement across the organization by engaging stakeholders.
- +Leverages existing systems of record for enhanced customer intelligence.
- +Offers a flexible approach to CX program maturity.
Weaknesses
- -No explicit mention of a free trial or freemium model.
- -Pricing details are not publicly available on the provided pages.
Key features
SurveyMonkey
Gather feedback faster with pre-built templates and powerful analysis
Strengths
- +Industry standard
- +Analytics
- +Integrations
Weaknesses
- -Limited free tier
- -Can get expensive
Key features
Pricing: InMoment (formerly Wootric) vs SurveyMonkey
| Plan | InMoment (formerly Wootric) | SurveyMonkey |
|---|---|---|
| Tier 1 | Get Started Now Professional | Free Basic |
| Tier 2 | Choose Growth Growth | $35 month Individual |
| Tier 3 | Contact Us Voice of the Customer | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on InMoment (formerly Wootric) pricing and SurveyMonkey pricing.
Who Should Use What?
On a budget?
SurveyMonkey has a free tier. InMoment (formerly Wootric) is paid only.
Go with: SurveyMonkey
Want the highest-rated option?
InMoment (formerly Wootric): 4.8/5 (59 reviews). SurveyMonkey: 4.5/5 (24,337 reviews).
Go with: InMoment (formerly Wootric)
Value user reviews?
InMoment (formerly Wootric): 59 reviews (4.8/5). SurveyMonkey: 24,337 reviews (4.5/5).
Go with: SurveyMonkey
3 Questions to Help You Decide
What's your budget?
InMoment (formerly Wootric) is paid. SurveyMonkey is freemium. SurveyMonkey lets you start free.
What's your use case?
InMoment (formerly Wootric) is a customer feedback tool. SurveyMonkey is in survey tools. Pick the category that matches your needs.
How important are ratings?
InMoment (formerly Wootric) is rated higher: 4.8/5 vs 4.5/5.
Key Takeaways
SurveyMonkey
- Larger review base (24,337 reviews)
- Free tier available
- Our pick for this comparison
InMoment (formerly Wootric)
- Higher user rating: 4.8/5 vs 4.5/5
- Better fit for customer feedback
The Bottom Line
SurveyMonkey is our pick.
Frequently Asked Questions
Is InMoment (formerly Wootric) or SurveyMonkey better?
SurveyMonkey is rated in our evaluation. InMoment (formerly Wootric) is paid and SurveyMonkey is freemium.
What are InMoment (formerly Wootric) and SurveyMonkey used for?
InMoment (formerly Wootric): Enterprise experience improvement platform for NPS, CSAT, and customer feedback. SurveyMonkey: Gather feedback faster with pre-built templates and powerful analysis.
What does InMoment (formerly Wootric) cost vs SurveyMonkey?
InMoment (formerly Wootric) is a paid tool. SurveyMonkey is freemium (free tier + paid plans). Visit their websites for detailed pricing.