WPML vs Smartling: Which Should You Choose in 2026?
Choosing between WPML and Smartling comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
WPML
Translate your WordPress website into multiple languages effortlessly.
Best for you if:
- • You want to try before committing
- • You need cms features specifically
- • Translates all WordPress content types, including posts, pages, and custom fields.
- • Offers flexible translation workflows: self-translation, assigning to users, or professional services.
Smartling
End-to-end localization & translation services for global growth powered by AI.
Best for you if:
- • You want the higher-rated option (9.0/10 vs 0.0/10)
- • You need translation features specifically
- • AI-powered translation and localization platform for various content types.
- • Automates up to 99% of the translation process with 50+ integrations and APIs.
| At a Glance |  WPML |  Smartling |
|---|---|---|
Price | Free + Paid | Paid |
Best For | CMS | Translation |
Rating | —/100 | 90/100 |
| Feature | WPML | Smartling |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CMSTranslation | TranslationAI Assistants |
How WPML and Smartling Compare
WPML
Translate your WordPress website into multiple languages effortlessly.
Free tier available
Smartling
End-to-end localization & translation services for global growth powered by AI.
Paid · 90/100 score
WPML is a cms tool. Smartling is in translation.
Who Should Use What?
On a budget?
WPML has a free tier. Smartling is paid only.
Go with: WPML
Want the highest-rated option?
Smartling scores 90/100. WPML is unrated.
Go with: Smartling
Value user reviews?
Neither has user reviews yet.
Go with: Smartling
3 Questions to Help You Decide
What's your budget?
WPML is freemium. Smartling is paid. WPML lets you start free.
What's your use case?
WPML is a cms tool. Smartling is in translation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Smartling
- Higher score: 90/100 vs unrated
- Our pick for this comparison
WPML
- Has a free tier
- Better fit for cms
The Bottom Line
Smartling (90/100) is our pick. WPML has a free tier if you want to test without paying.
Frequently Asked Questions
Is WPML or Smartling better?
Smartling scores 90/100 in our evaluation. WPML is freemium and Smartling is paid.
What are WPML and Smartling used for?
WPML: Translate your WordPress website into multiple languages effortlessly.. Smartling: End-to-end localization & translation services for global growth powered by AI..
What does WPML cost vs Smartling?
WPML is freemium (free tier + paid plans). Smartling is a paid tool. Visit their websites for detailed pricing.