Zoho Campaigns vs Brevo: Which is Better in 2026?
Choosing between Zoho Campaigns and Brevo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brevo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Zoho Campaigns if you need a fully free option.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
Best for you if:
- • You want a fully free tool (Brevo requires payment)
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
| At a Glance | Zoho Campaigns | Brevo |
|---|---|---|
Starts at | Free 100% free | Free Free plan |
Category | Email Marketing SMS Marketing | Email Marketing Marketing Automation |
Rating | 4.3/5 G2 4.3 · Capterra 4.3 1,359 reviews | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews |
Free plan | Yes | Yes |
Watch out for | Overage fees for exceeding email/contact limits | Removing branding is an add-on |
Choose Zoho Campaigns or Brevo?
Choose Zoho Campaigns if
- You want a fully free tool (Brevo requires payment)
- You want combines email and SMS marketing in one platform
- You want offers extensive personalization and automation capabilities
Choose Brevo if
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
In-Depth Analysis
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
The 'Kostenlos' tier for Zoho Campaigns is quite generous, offering 6,000 emails and 2,000 contacts for free, which is more than many competitors provide in their free plans.
Watch out
Overage fees for exceeding email/contact limits
Strengths
- Pro: Combines email and SMS marketing in one platform.
- Pro: Offers extensive personalization and automation capabilities.
- Pro: Provides a wide variety of professional and responsive email templates.
- Pro: Includes robust analytics for campaign performance tracking.
- Pro: Integrates with numerous other platforms, including Zoho CRM and Shopify.
Weaknesses
- Con: The busy, layered interface with many settings and non-obvious concepts like topics gives Zoho Campaigns a steeper learning curve than lighter email tools, so new users need real time to configure and build campaigns.
- Con: Deliverability is a recurring complaint, with reviewers reporting that newsletters often land in the spam folder (especially for Gmail recipients) unless you carefully set up SPF, DKIM, and DMARC domain authentication.
- Con: The platform delivers most of its value only when paired with other Zoho products, and third-party integrations outside the Zoho ecosystem get mixed feedback, which limits it for teams built on non-Zoho stacks.
- Con: Email design and template flexibility is restrictive for unique layouts, and reviewers say support can be slow or unhelpful, particularly outside business hours and on lower-tier plans.
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
Pricing: Zoho Campaigns vs Brevo
| Plan | Zoho Campaigns | Brevo |
|---|---|---|
| Tier 1 | Kostenlos Kostenlos | $0 Free |
| Tier 2 | N/A | $9 Starter |
| Tier 3 | N/A | $18 Business |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Zoho Campaigns pricing and Brevo pricing.
Key Takeaways
Brevo
- Higher user rating: 4.6/5 vs 4.3/5
- Larger review base (6,219 reviews)
- Free tier available
- Our pick for this comparison
Zoho Campaigns
- Completely free
The Bottom Line
Brevo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. That said, Zoho Campaigns is free, hard to beat on price.
Frequently Asked Questions
Is Zoho Campaigns or Brevo better in 2026?
Brevo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Zoho Campaigns for email marketing workflows (main strength: combines email and SMS marketing in one platform). Pick Brevo for email marketing workflows (main strength: very generous free tier (300 emails/day)).
What are Zoho Campaigns and Brevo used for?
Zoho Campaigns: Improve your marketing with a unified solution for email and SMS marketing. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does Zoho Campaigns cost vs Brevo?
Zoho Campaigns is free. Brevo's paid plans start at Free (Starter).
What's the main difference between Zoho Campaigns and Brevo?
Zoho Campaigns's main strength: combines email and SMS marketing in one platform. Brevo's main strength: very generous free tier (300 emails/day).