Zoho Campaigns vs Constant Contact: Which is Better in 2026?
Choosing between Zoho Campaigns and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Constant Contact wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Zoho Campaigns if you need a fully free option.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
Best for you if:
- • You want a fully free tool (Constant Contact requires payment)
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want easy to use
| At a Glance | Zoho Campaigns | Constant Contact |
|---|---|---|
Starts at | Free 100% free | Free Free plan |
Category | Email Marketing SMS Marketing | Email Marketing Marketing Automation |
Rating | 4.3/5 G2 4.3 · Capterra 4.3 1,359 reviews | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews |
Free plan | Yes | Yes |
Watch out for | Overage fees for exceeding email/contact limits | Potential for increased costs with additional users on Lite. |
Choose Zoho Campaigns or Constant Contact?
Choose Zoho Campaigns if
- You want a fully free tool (Constant Contact requires payment)
- You want combines email and SMS marketing in one platform
- You want offers extensive personalization and automation capabilities
Choose Constant Contact if
- You want easy to use
- You want good for beginners
In-Depth Analysis
Zoho Campaigns
Improve your marketing with a unified solution for email and SMS marketing.
The 'Kostenlos' tier for Zoho Campaigns is quite generous, offering 6,000 emails and 2,000 contacts for free, which is more than many competitors provide in their free plans.
Watch out
Overage fees for exceeding email/contact limits
Strengths
- Pro: Combines email and SMS marketing in one platform.
- Pro: Offers extensive personalization and automation capabilities.
- Pro: Provides a wide variety of professional and responsive email templates.
- Pro: Includes robust analytics for campaign performance tracking.
- Pro: Integrates with numerous other platforms, including Zoho CRM and Shopify.
Weaknesses
- Con: The busy, layered interface with many settings and non-obvious concepts like topics gives Zoho Campaigns a steeper learning curve than lighter email tools, so new users need real time to configure and build campaigns.
- Con: Deliverability is a recurring complaint, with reviewers reporting that newsletters often land in the spam folder (especially for Gmail recipients) unless you carefully set up SPF, DKIM, and DMARC domain authentication.
- Con: The platform delivers most of its value only when paired with other Zoho products, and third-party integrations outside the Zoho ecosystem get mixed feedback, which limits it for teams built on non-Zoho stacks.
- Con: Email design and template flexibility is restrictive for unique layouts, and reviewers say support can be slow or unhelpful, particularly outside business hours and on lower-tier plans.
Key features
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
Pricing: Zoho Campaigns vs Constant Contact
| Plan | Zoho Campaigns | Constant Contact |
|---|---|---|
| Tier 1 | Kostenlos Kostenlos | $12 month Lite |
| Tier 2 | N/A | $35 month Standard |
| Tier 3 | N/A | $80 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Zoho Campaigns pricing and Constant Contact pricing.
Key Takeaways
Constant Contact
- Larger review base (10,413 reviews)
- Free tier available
- Our pick for this comparison
Zoho Campaigns
- Completely free
- Higher user rating: 4.3/5 vs 4.2/5
The Bottom Line
Constant Contact wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. That said, Zoho Campaigns is free, hard to beat on price.
Frequently Asked Questions
Is Zoho Campaigns or Constant Contact better in 2026?
Constant Contact wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Zoho Campaigns for email marketing workflows (main strength: combines email and SMS marketing in one platform). Pick Constant Contact for email marketing workflows (main strength: easy to use).
What are Zoho Campaigns and Constant Contact used for?
Zoho Campaigns: Improve your marketing with a unified solution for email and SMS marketing. Constant Contact: Established email marketing for small businesses.
What does Zoho Campaigns cost vs Constant Contact?
Zoho Campaigns is free. Constant Contact's paid plans start at Free (Lite).
What's the main difference between Zoho Campaigns and Constant Contact?
Zoho Campaigns's main strength: combines email and SMS marketing in one platform. Constant Contact's main strength: easy to use.