ZoomInfo vs Apollo.io: Which Should You Choose in 2026?
Choosing between ZoomInfo and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ZoomInfo
B2B intelligence platform
Best for you if:
- • You need market intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.5/10)
- • You want to try before committing
- • You need lead generation features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  ZoomInfo |  Apollo.io |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Market Intelligence | Lead Generation |
Rating | 85/100 | 86/100 |
| Feature | ZoomInfo | Apollo.io |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 85 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceLead Generation | Lead GenerationSales Engagement |
How ZoomInfo and Apollo.io Compare
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
ZoomInfo is a market intelligence tool. Apollo.io is in lead generation.
Who Should Use What?
On a budget?
Apollo.io has a free tier. ZoomInfo is paid only.
Go with: Apollo.io
Want the highest-rated option?
ZoomInfo: 85/100. Apollo.io: 86/100.
Go with: Apollo.io
Value user reviews?
Neither has user reviews yet.
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
ZoomInfo is paid. Apollo.io is freemium. Apollo.io lets you start free.
What's your use case?
ZoomInfo is a market intelligence tool. Apollo.io is in lead generation. Pick the category that matches your needs.
How important are ratings?
Apollo.io scores higher: 86/100 vs 85/100.
Key Takeaways
Apollo.io
- Higher score: 86/100 vs 85
- Free tier available
- Our pick for this comparison
ZoomInfo
- Better fit for market intelligence
The Bottom Line
Apollo.io (86/100) is our pick.
Frequently Asked Questions
Is ZoomInfo or Apollo.io better?
Apollo.io scores 86/100 in our evaluation. ZoomInfo is paid and Apollo.io is freemium.
What are ZoomInfo and Apollo.io used for?
ZoomInfo: B2B intelligence platform. Apollo.io: Sales intelligence platform.
What does ZoomInfo cost vs Apollo.io?
ZoomInfo is a paid tool. Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.