Badger Maps Logo

About Badger Maps

Badger Maps is a comprehensive routing and mapping application designed for outside sales and field teams. It automates data collection, optimizes sales routes, and provides data-driven territory management. The platform helps field reps plan their day efficiently, visualize customer data on an interactive map, and integrate seamlessly with existing CRM systems. The core functionality revolves around creating the fastest sales routes with multiple stops, planning daily schedules in minutes, and providing turn-by-turn directions through preferred navigation apps. It also acts as a mobile front-end for CRMs, allowing reps to access, record, and sync customer details on the go, and generate automated reports on field activity. For managers, Badger Maps offers advanced territory alignment software to automatically create balanced territories based on custom metrics, eliminate overlap, and maximize coverage, leading to increased sales and improved team performance. Badger Maps is ideal for sales managers, field service managers, and individual sales representatives who need to maximize their time in the field, reduce driving time, increase customer interactions, and ensure their territories are optimally balanced and managed. It aims to reduce administrative busy work, allowing teams to focus more on revenue-generating activities and improve CRM adoption.