Smush Logo

About Smush

Smush is a powerful WordPress image optimization plugin designed to improve website performance and loading speed. It automatically compresses and optimizes images, including bulk optimization of unlimited images, and converts them to next-gen formats like WebP and AVIF. The plugin also offers lazy loading for images and videos, ensuring that media only loads when it's visible to the user, further enhancing page speed. Beyond basic compression, Smush Pro provides advanced features like 5x compression, a global CDN for faster image delivery worldwide, and automatic resizing to fit images perfectly. It's built for WordPress users, from individual bloggers to agencies managing multiple sites, who want to ensure their websites are fast, responsive, and rank well on search engines by addressing image-related performance issues. The plugin is compatible with all major WordPress themes, plugins, and builders, and can optimize images outside the WordPress media library, including whole folders. Smush is part of the WPMU DEV suite of plugins, meaning a subscription grants access to other premium tools for security, SEO, backups, and more, providing a comprehensive solution for WordPress site management.