avanta
VerifiedB2B commerce platform built for manufacturers, importers, and wholesalers
Visit WebsiteTracked since2026
The Bottom Line
Best for
Manufacturers, importers and wholesalers with a maintained ERP and complex pricing, approval or after-sales processes
Entry price
Paid plans only
Biggest pro
B2B capabilities such as customer-specific pricing, contract conditions, multi-level approvals, PunchOut and spare-parts processes are part of the standard scope, not add-ons.
Biggest con
Consumer-led B2C brands, and small shops with simple pricing and few customer-specific processes.
TL;DR - avanta
- Public pricing from EUR 750 per month, billed annually, with no revenue or transaction fees.
- OCI PunchOut and cXML PunchOut are available as standard modules.
- Available as SaaS, cloud or on-premise; ERP data is used at runtime instead of being duplicated.
Pricing: Paid only
Best for: Manufacturers, importers and wholesalers with a maintained ERP and complex pricing, approval or after-sales processes
Top Pros
- Customer-specific prices, conditions and assortments sourced from the ERP
- Contract and framework conditions with volume tiers
- Multi-level approval workflows with budgets and cost centres
Top Cons
- Consumer-led B2C brands, and small shops with simple pricing and no ERP to integrate.
What is avanta?
avanta is a B2B commerce platform for industry, manufacturers, importers and wholesale. The platform is developed by ECOPLAN, a German software vendor building B2B e-commerce solutions since 1998.
100% B2B is its defining characteristic. avanta was developed for the requirements of manufacturers, importers and wholesalers, so capabilities that other platforms add through modules belong to its standard scope: customer-specific prices, conditions and assortments, contract and framework conditions, multi-level approval workflows, roles and permissions modelled on customer organisations, OCI and cXML PunchOut, a customer and service portal, spare-parts processes with bills of materials and clickable exploded drawings, an ordering app and order automation.
The wide standard scope serves one principle: configuration before development. Requirements are met by configuring the avanta standard wherever possible, which reduces implementation, maintenance and update effort. Custom development is not excluded; it remains part of complex B2B projects and builds on the same standard.
avanta is designed to fit into existing system landscapes. ERP, PIM, CRM and DMS systems are connected, and their data and business processes are used rather than duplicated. This follows ERP-first, a product philosophy of avanta rather than a technology or interface.
E-commerce, AI Sales & Service and agentic commerce are the three areas of the platform and share the same data, integration, process and permission basis. AI Sales & Service provides AI-supported functions and a toolkit for individual AI applications; agentic commerce covers processes in which AI agents take over defined tasks within purchasing and selling, with permission-controlled access to existing data and functions of the avanta platform.
avanta is built on established open-source technologies and runs as SaaS, in the cloud or on-premise.
Available on: Web, API
Pros & Cons
Pros
- B2B capabilities such as customer-specific pricing, contract conditions, multi-level approvals, PunchOut and spare-parts processes are part of the standard scope, not add-ons.
- Configuration before development: individual requirements are built on the avanta standard, which reduces implementation, maintenance and update effort.
- ERP-first as a product philosophy: existing ERP data, functions and business processes are used instead of being duplicated in the commerce platform.
- Public pricing from EUR 750 per month, billed annually, with no revenue or transaction fees.
- E-commerce, AI Sales & Service and agentic commerce share the same data, integration, process and permission basis, so AI functions work with the same permissions as the platform.
- E-commerce, AI Sales & Service and agentic commerce share the same data, integration, process and permission basis, so AI functions work with the same permissions as the platform.
- Developed and implemented by the vendor: ECOPLAN builds the product and runs projects with its own team, complemented by a partner network.
Cons
- Consumer-led B2C brands, and small shops with simple pricing and few customer-specific processes.
- Feature depth exceeds what small shops with simple pricing and few customer-specific processes need.
- Smaller ecosystem and fewer third-party extensions than the large international platforms.
- Strongest fit in German-speaking markets; international coverage is project-specific.
Preview
Key Features
Customer-specific prices, conditions and assortments sourced from the ERPContract and framework conditions with volume tiersMulti-level approval workflows with budgets and cost centresRoles and permissions modelled on ERP debtor roles and customer organisationsOCI PunchOut and cXML PunchOutCustomer and service portal with order status, documents and invoicesAI Sales & Service with permission-controlled access to existing data and funct…MCP-ready, supports the UCP standardProduct variant tables and filtering for technical assortmentsSpare-parts service with bills of materials and clickable exploded drawingsREST APIs, headless, middleware-agnostic integration
Pricing Plans
Pricing checked Sep 16, 2026
AI Sales & Service
$890/month
- AI service bot for sales & service
B2B customer service portal
$1,200/month
- Customer receipts, Download portal, Incl. AI service bot
B2B e-commerce
$1,700/month
- B2B shop, Incl. B2B customer service portal Incl. AI s ervice bot
How avanta's pricing compares
At $890/mo, avanta is mid-range of its 3 direct competitors ($29 to $999/mo across the set).
Entry paid plan, monthly. Pricing checked Sep 16, 2026.
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avanta FAQ
How does avanta support spare-parts processes for manufacturers?
avanta includes spare-parts processes with bills of materials and clickable exploded drawings as part of its standard scope. This allows manufacturers to manage complex spare-part catalogs and order workflows without additional modules or custom development.
How does avanta compare to OroCommerce in terms of B2B standard features?
avanta provides B2B capabilities such as customer-specific pricing, contract conditions, multi-level approvals, and PunchOut as part of its standard scope, whereas OroCommerce often requires additional modules for similar depth. avanta's configuration-before-development approach reduces implementation and update effort compared to platforms that rely on extensive customization.
Which types of businesses might find avanta's feature depth excessive?
Consumer-led B2C brands and small shops with simple pricing and few customer-specific processes may find avanta's feature depth more than they need. The platform is designed for manufacturers, importers, and wholesalers with complex B2B requirements, so it may not be the best fit for straightforward retail operations.
What kind of user teams benefit most from avanta's ERP-first philosophy?
Teams that already operate ERP, PIM, CRM, or DMS systems benefit most because avanta connects to those systems and uses their data and business processes instead of duplicating them. This reduces data redundancy and aligns the commerce platform with existing workflows, making it ideal for manufacturers and wholesalers with established system landscapes.
How is avanta priced?
avanta uses a subscription pricing model with a starting monthly fee billed annually, and it does not charge revenue or transaction fees. There is no permanently free tier, but the pricing is public and transparent.
Can avanta integrate with existing ERP and PIM systems?
Yes, avanta is designed to fit into existing system landscapes and connects with ERP, PIM, CRM, and DMS systems. Its ERP-first philosophy ensures that data and business processes from those systems are used rather than duplicated, enabling seamless integration without custom interfaces.
Does avanta include AI capabilities as part of its standard platform?
Yes, avanta includes AI Sales & Service and agentic commerce as core areas that share the same data, integration, process, and permission basis as the e-commerce platform. AI functions operate with the same permissions as the platform, allowing controlled automation of purchasing and selling tasks.
How does avanta handle customer-specific pricing and contract conditions?
Customer-specific prices, conditions, and contract or framework agreements are part of avanta's standard scope, not add-on modules. This allows manufacturers and wholesalers to configure individualized pricing and terms for each customer without custom development.
Source: avanta.info