Oogwai Beacon
Claim this toolMeasure how often AI assistants cite your brand in answers
From $20/mo (free plan available)Visit WebsiteFreemiumVisit Website
Tracked since2026
The Bottom Line
- Price
- From $20/mo (free plan available). Compare plans
Key facts
- Measures brand mention frequency in AI assistant answers using category-specific buyer questions
- Separates website readability issues from citation gaps, showing where to focus fix efforts
- Free quick readability scan; paid audit adds more engines and detailed competitor source analysis
Pros
- Free readability check runs in seconds with no account required
- Identifies whether the problem is off-site (citation) or on-site (readability), avoiding wasted effort
- Uses unprompted brand mentions (never mentions your brand in the question) for realistic results
Cons
- Full AEO score requires a paid audit; free check only covers some engines
- Limited to a set of 20 category questions per audit, may not cover every buyer journey
What is Oogwai Beacon?
Oogwai Beacon is an answer engine optimization (AEO) audit tool that measures how often AI assistants like advanced models name your brand when answering buyer questions about your category. It separates the problem into two halves: readability (whether AI crawlers can access and parse your website) and citation (whether the engines actually mention your brand in their responses). The tool uses real buyer questions about your category, none of them mentioning your brand, to simulate what a buyer hears. It then records which engines cite your brand, which competitors they name instead, and which external sources influenced their answers. The free check covers some advanced models; the paid audit adds others via a managed programme. The readability check runs instantly on your domain with no sign-up required, while the full citation report is delivered by email.
Key Features
- Instant readability check: tests if GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can crawl your site
- Checks robots.txt rules, server-rendered HTML, structured data (Organization, Product, FAQ), llms.txt, heading structure, and canonical URLs
- Free citation audit for ChatGPT and Gemini with 20 buyer questions per category
- Paid audit adds Claude and Perplexity (managed programme) for a more complete AEO score
- Reports which competitors are named instead of your brand and how consistently
- Lists the specific external sources (roundups, reviews, comparison pages, etc.) that engines relied on
- Shows question types where you are cited vs. where you vanish
- Provides a ranked list of sources worth being on next
Pricing Plans
Pricing checked Oct 5, 2026
| Plan | Price | Details |
|---|---|---|
| Free | $0 / month |
+5 moreShow less
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| Growth (Monthly) | $30 / month |
+3 moreShow less
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| Growth (Annually) | $20 / month |
+3 moreShow less
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| Enterprise | Quoted |
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Is Oogwai Beacon worth the price?
Good value
The pricing is fair and generous for small to mid-size brands.
The Free tier offers a solid trial with 30 queries and key integrations, while Growth at $30/month (or $20/month annual) for 300 queries and lifetime data history is a strong value. Best for businesses that need lightweight, ongoing AI brand monitoring without per-query API costs.
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Oogwai Beacon FAQ
What is the difference between the readability score and the citation report?
The readability score measures whether AI crawlers can technically access and parse your website, it checks robots.txt, server-rendered HTML, structured data, and other technical factors. The citation report instead measures whether the engines actually name your brand when answering buyer questions about your category. A perfect readability score with zero citations is common, indicating the problem is off-site (lack of third-party coverage) rather than on-site.
Does the free audit include Claude or Perplexity?
No. The free audit checks only ChatGPT and Gemini. Claude is added on the paid audit, and Perplexity is covered only through the managed programme. Oogwai notes that Claude grades markedly harder than the other two, so a two-engine result will read higher than a three-engine one.
How are the buyer questions selected for the audit?
The audit uses 20 real buyer questions about your category. None of them mention your brand name, because a question that names you would not test whether the engine can recall your brand unprompted. The questions are chosen to represent the actual queries your buyers would ask when evaluating vendors in your space.
What sources do the answer engines rely on when they name or ignore my brand?
The audit reports the exact domains each engine cited to form its answer. These are almost never your own homepage: instead they tend to be roundups, review platforms, comparison pages, community threads, editorial coverage, and transcripts. The report provides a ranked list of those sources so you know where to build presence next.
Can I run the readability check without signing up?
Yes. The instant readability check runs in seconds by entering your domain on the Beacon page. No sign-up, no credit card. It tests whether GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can reach your pages and find content.
What specific technical elements does the readability check examine?
The check looks at: robots.txt rules for each named AI crawler; server-rendered HTML (not empty JavaScript shells); Organization, Product, and FAQ structured data; the presence of an llms.txt file and a machine-readable summary; heading structure, canonical URLs, and clean sitemaps; and consistent entity facts such as one name and one description across your site.
Which industries or categories work best with Beacon?
Beacon is designed for any category where buyers use AI assistants to research and evaluate vendors. The tool puts category-specific buyer questions to the engines, so it works for B2B software, services, and other verticals where purchase decisions involve shortlisting. There is no limitation on industry, the questions are tailored to your specific category.
How often can I run the audit?
The readability check can be run as often as you like with no restriction. For the citation audit (free or paid), the page does not specify a frequency limit, but the pricing for the related Oogwai Analytics product suggests the free tier has 30 queries per month. Beacon likely follows a similar model, though it is a separate product. Contact Oogwai for exact limits on the paid citation audit.
Source: oogw.ai