Is Ory worth the price?
Ory's pricing is quite fair, offering a generous Free tier for up to 25,000 users, which is significantly higher than many competitors.
The Growth tier at $29/month for 10k users, with a reasonable $0.0025/additional user, provides good value for scaling applications. This structure is best for developers and startups looking for robust identity solutions without high upfront costs.
Pricing Plans
Free
Free
Getting started
- 25,000 users
- OAuth2/OIDC
- Basic support
- Self-service
Growth
$29/month
Growing apps
- Starts at 10k users
- $0.0025/additional user
- Custom domains
- Email support
Enterprise
Large scale
- Unlimited users
- SSO/SAML
- SLA
- Dedicated support
Hidden Costs & Gotchas
Overage fees for users beyond Growth tier's included amount
Enterprise features require custom quote
No explicit mention of data egress costs
Which Plan Do You Need?
Developers needing generous free identity features
Startups scaling user authentication rapidly
Businesses prioritizing open-source flexibility
How Ory Compares to Competitors
Compared to Auth0, which has a free tier for up to 7,000 MAU and then jumps to $13/month for 1,000 MAU, Ory's Free tier for 25,000 users is much more generous. Firebase Authentication offers a very generous free tier, but its paid tiers can become more expensive for advanced features. Ory strikes a good balance between open-source flexibility and competitive pricing for growing applications.
Ory Pricing FAQ
How much does Ory cost?
Ory starts at $29/month on the Growth plan. A free plan is also available with limited features.
Does Ory have a free plan?
Yes. Ory offers a free plan called "Free". It includes: 25,000 users, OAuth2/OIDC, Basic support.
Is there a cheaper alternative to Ory?
Yes. Popular alternatives to Ory include Logto, Zitadel, Stytch, Hanko. Free alternatives include Logto, Zitadel, Stytch. Compare them side-by-side on Toolradar.
Cheaper alternatives to Ory
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.