Ory starts at $29/month on the Growth plan.
Verified Sep 2026 from the official pricing page.
Is Ory worth the price?
Ory's pricing is quite fair, offering a generous Free tier for up to 25,000 users, which is significantly higher than many competitors.
The Growth tier at $29/month for 10k users, with a reasonable $0.0025/additional user, provides good value for scaling applications. This structure is best for developers and startups looking for robust identity solutions without high upfront costs.
Pricing Plans
Free
Getting started
- 25,000 users
- OAuth2/OIDC
- Basic support
- Self-service
Growth
$29/month
Growing apps
- Starts at 10k users
- $0.0025/additional user
- Custom domains
- Email support
Enterprise
Custom
Large scale
- Unlimited users
- SSO/SAML
- SLA
- Dedicated support
Hidden Costs & Gotchas
Overage fees for users beyond Growth tier's included amount
How Ory compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Ory | $29/month, billing unit not specified | Yes |
| Auth0 | $35/month, billing unit not specified | Yes |
| Keycloak | Free | Yes |
| Okta | $6/user/month | No |
| Firebase Authentication | Contact sales | Yes |
| Ping Identity | $3/user/month | No |
| Clerk | $1.67/month, billing unit not specified | Yes |
Ory Pricing FAQ
How much does Ory cost?
Ory starts at $29/month on the Growth plan. A free plan is also available.
Does Ory have a free plan?
Yes. Ory offers a free plan called "Free". It includes: 25,000 users, OAuth2/OIDC, Basic support.
What are alternatives to Ory?
Alternatives to Ory include Auth0, Keycloak, Okta, Firebase Authentication. Keycloak is fully free. Auth0 starts at $35/month, billing unit not specified; Okta starts at $6/user/month; Ping Identity starts at $3/user/month.
Ory alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Ory pricing: ory.sh/pricing (verified Sep 2026)
- Cite this data: Toolradar, Ory pricing verified Sep 2026, toolradar.com/tools/ory/pricing
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