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Ory Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Ory worth the price?

85/10

Ory's pricing is quite fair, offering a generous Free tier for up to 25,000 users, which is significantly higher than many competitors.

The Growth tier at $29/month for 10k users, with a reasonable $0.0025/additional user, provides good value for scaling applications. This structure is best for developers and startups looking for robust identity solutions without high upfront costs.

Pricing Plans

Free

Free

Getting started

  • 25,000 users
  • OAuth2/OIDC
  • Basic support
  • Self-service

Growth

$29/month

Growing apps

  • Starts at 10k users
  • $0.0025/additional user
  • Custom domains
  • Email support

Enterprise

Large scale

  • Unlimited users
  • SSO/SAML
  • SLA
  • Dedicated support

Hidden Costs & Gotchas

Overage fees for users beyond Growth tier's included amount

Enterprise features require custom quote

No explicit mention of data egress costs

Which Plan Do You Need?

Developers needing generous free identity features

Startups scaling user authentication rapidly

Businesses prioritizing open-source flexibility

How Ory Compares to Competitors

Compared to Auth0, which has a free tier for up to 7,000 MAU and then jumps to $13/month for 1,000 MAU, Ory's Free tier for 25,000 users is much more generous. Firebase Authentication offers a very generous free tier, but its paid tiers can become more expensive for advanced features. Ory strikes a good balance between open-source flexibility and competitive pricing for growing applications.

Ory Pricing FAQ

How much does Ory cost?

Ory starts at $29/month on the Growth plan. A free plan is also available with limited features.

Does Ory have a free plan?

Yes. Ory offers a free plan called "Free". It includes: 25,000 users, OAuth2/OIDC, Basic support.

Is there a cheaper alternative to Ory?

Yes. Popular alternatives to Ory include Logto, Zitadel, Stytch, Hanko. Free alternatives include Logto, Zitadel, Stytch. Compare them side-by-side on Toolradar.

Cheaper alternatives to Ory

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.