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Riddle

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Create interactive quizzes and content to boost engagement, collect leads, and monetize your audience.

Content MarketingLead GenerationSurvey Tools
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TL;DR - Riddle

  • Create interactive quizzes, polls, and surveys to engage your audience.
  • Monetize content with display ads, sponsored content, and lead forms.
  • Collect first-party data and improve SEO with increased time-on-site.
Pricing: Paid only
Best for: Enterprises & pros
4.6/5 across review platforms

Pros & Cons

Pros

  • Significantly increases user engagement and time-on-site.
  • Offers strong monetization options through ads and sponsored content.
  • Excellent for lead generation with high opt-in rates for forms.
  • Prioritizes user privacy with no cookies/trackers and GDPR/CCPA compliance.
  • Provides valuable first-party data for better audience understanding and personalization.

Cons

  • Advanced customization features like custom CSS and full API access are only available on higher-tier plans.
  • Customer support may have slower response times on weekends or at night due to their commitment to human support and no outsourcing.
  • The number of concurrent users on content is limited based on the pricing plan, which could temporarily unpublish content if exceeded.

Ratings Across the Web

4.6(23 reviews)
G221 reviews
4.5/5
Capterra2 reviews
5/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Quiz maker (personality quizzes, quizzes)Survey and Poll creationListicle creationProduct recommendation toolsCompetition and Raffle hostingGame predictors and LeaderboardsDisplay ad and sponsored content integrationLead form integration with high opt-in rates

Pricing Plans

Free Trial

Essential

$59/mo

  • Unlimited content
  • Unlimited views*
  • Unlimited leads
  • All content formats (including leaderboards)
  • 1 included user seat
  • 5000 concurrent users on your content
  • 1 domain to embed content on
  • 70 AI content creations

Pro

$119/mo

  • Everything from Essential
  • White-labelled branding
  • White-label all outgoing emails
  • Add your own logo
  • Customize colors, fonts, and texts
  • 1 included user seat
  • 10000 concurrent users on your content
  • 3 domains to embed content on
  • 150 AI content creations

Business

$249/mo

  • Everything from Pro
  • Extensive customization (Add custom CSS & your own fonts)
  • Access to our Stats & Builder API to automate your content creation workflows
  • Insert your or your sponsor's ads
  • Upload mp4 videos
  • Advanced tracking (Google Tag Manager, Google Analytics, Matomo, custom tracking scripts, ...)
  • 1 included user seat
  • 20000 concurrent users on your content
  • 10 domains to embed content on
  • 250 AI content creations

Enterprise

Contact us

  • Everything from Business
  • Custom user role configurator
  • Google Looker Studio Connector
  • Seasonwide / Multi-Quiz Leaderboards
  • Custom contracts, DPA, bespoke infosec and legal documentation
  • Custom integration with your DMP Platform
  • Design & CSS implementation
  • 5 included user seats
  • 50000 concurrent users on your content
  • 15 domains to embed content on
  • 550 AI content creations
Calculate your costView full pricing

What is Riddle?

Editorial review
Riddle is an ultimate quiz maker and engagement platform designed for publishers and businesses to create a variety of interactive content. It allows users to build quizzes, polls, surveys, personality tests, listicles, and more, all while maintaining brand consistency through extensive customization options like Palettes and Presets. The platform focuses on increasing user engagement, time-on-site, and lead generation by integrating native lead forms with high opt-in rates. It also provides robust monetization opportunities through display ads, sponsored content, and ad server integrations. Riddle emphasizes privacy, being 100% GDPR/CCPA compliant with no cookies or trackers, and offers advanced first-party data collection for behavioral and preference-based segmentation, enabling personalized recommendations and stronger trust with users. It's ideal for content creators, marketers, and publishers looking to enhance their audience interaction and revenue streams.
how we evaluateSourceriddle.com ↗

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Riddle FAQ

What is Riddle?

Riddle is an interactive content creation platform that allows users to build quizzes, polls, surveys, listicles, and other engaging content types to boost audience interaction, collect leads, and monetize their websites.

How much does Riddle cost?

Specific pricing details are not provided, but it offers a free trial and mentions that creating your first Riddle is free. Full CSS support is available on Business & Enterprise plans.

Is Riddle free?

Yes, you can create your first Riddle for free. It also offers a 14-day free trial with all features unlocked and no payment details required.

Who is Riddle for?

Riddle is primarily for publishers, content creators, marketers, and businesses looking to increase user engagement, generate leads, collect first-party data, and monetize their content through interactive experiences.

Source: riddle.com