Is RollWorks worth the price?
The pricing structure for RollWorks is opaque, with "Contact" for Starter and Standard tiers making it difficult to assess fairness.
While a free tier is generous for basic account identification, the lack of transparent pricing for core ABM features suggests it could be expensive for SMBs, likely catering to mid-market and enterprise clients with larger budgets.
Pricing Plans
Free
Free
- Account identification
- Basic targeting
- Reporting
Starter
Contact
- ABM advertising
- Retargeting
- Sales insights
Standard
Contact
- Full platform
- Advanced targeting
- Integrations
Hidden Costs & Gotchas
Mandatory annual contracts likely for discounted rates.
Potential minimum spend requirements for paid tiers.
Additional costs for premium integrations.
Overage fees for exceeding account limits.
Setup and onboarding fees are probable.
Which Plan Do You Need?
Businesses exploring basic ABM
Mid-market/enterprise ABM teams
Companies needing advanced integrations
How RollWorks Compares to Competitors
Compared to platforms like Terminus, which also uses custom pricing, RollWorks' lack of public tier pricing makes direct comparison challenging. However, many ABM solutions in this space, such as 6sense, often start in the high four to five figures annually, suggesting RollWorks' paid tiers will likely be in a similar, premium range.
RollWorks Pricing FAQ
How much does RollWorks cost?
RollWorks uses custom pricing. Contact RollWorks directly for a quote based on your team size and requirements.
Does RollWorks have a free plan?
Yes. RollWorks offers a free plan called "Free". It includes: Account identification, Basic targeting, Reporting.
Is there a cheaper alternative to RollWorks?
Yes. Popular alternatives to RollWorks include HubSpot, Peach Video. Free alternatives include HubSpot. Compare them side-by-side on Toolradar.
Cheaper alternatives to RollWorks
1 of 2 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
