What is RollWorks?
RollWorks is a marketing automation tool. RollWorks is an account-based platform that helps B2B companies identify target accounts, engage them with ads and automation, and measure what's working. It's designed for mid-market companies. Key capabilities: ABM advertising, Account identification, Intent data, Sales insights, Retargeting. RollWorks ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare RollWorks against HubSpot, Peach Video.
TL;DR - RollWorks
- RollWorks (AdRoll ABM) is an account-based marketing platform designed to generate pipeline and revenue.
- It uses AI to identify ideal customers, track buyer signals, and execute multi-channel ad campaigns.
- The platform aims to unify marketing and sales, simplify ABM operations, and measure ROI across the buyer journey.
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms
Pros & Cons
Pros
- Connects data, teams, and tools to accelerate sales cycles and close high-value deals.
- Utilizes AI-powered ad campaigns for precise targeting and multi-channel advertising across various platforms.
- Identifies high-fit buyers and provides real-time alerts for next best actions.
- Integrates with data platforms to synchronize marketing and sales efforts.
- Offers intelligent automations and real-time support to simplify ABM operations.
Cons
- No explicit mention of pricing tiers or cost structure.
- Requires integration with existing data platforms, which might involve setup complexity.
- The effectiveness of AI-driven insights and bid optimization is dependent on data quality and volume.
Ratings Across the Web
4.3(580 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
ABM advertisingAccount identificationIntent dataSales insightsRetargetingAnalytics
Pricing Plans
Free
Free
- Account identification
- Basic targeting
- Reporting
Starter
Contact
- ABM advertising
- Retargeting
- Sales insights
Standard
Contact
- Full platform
- Advanced targeting
- Integrations
About RollWorks
By Toolradar Team·
RollWorks is an account-based platform that helps B2B companies identify target accounts, engage them with ads and automation, and measure what's working. It's designed for mid-market companies.
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RollWorks FAQ
How does AdRoll ABM identify high-fit buyers and potential target accounts?
AdRoll ABM utilizes a proprietary AI engine built on a foundation of 2.6 billion digital identities and 92 million contacts. This AI defines the ideal customer profile, uncovers unknown target accounts, and highlights those most likely to make a purchase by analyzing buyer signals.
What is the function of the AdRoll ABM Command Center?
The AdRoll ABM Command Center tracks buyer signals in real time and provides recommendations for the next best steps. These recommendations can include adding records to a CRM, building account and contact lists, or sending priority lists directly to sales teams.
How does AdRoll ABM facilitate multi-channel advertising and outreach?
AdRoll ABM enables the activation of multi-channel advertising campaigns and outreach to engage buyers at optimal moments. It allows for reaching decision-makers on various platforms such as websites, apps, social media, and streaming services with personalized messages.
What specific AI technologies power AdRoll ABM's differentiation?
AdRoll ABM is powered by InIQ, its AI buyer insight engine, and BidIQ, its bid optimization engine. These technologies combine a precise B2B audience segmentation and targeting solution with a cross-channel demand-side platform.
Can AdRoll ABM integrate with existing data platforms?
Yes, AdRoll ABM is designed to integrate with various data platforms to synchronize marketing and sales efforts. This unification of data helps to keep marketing and sales motions aligned and provides unified data integrations for enhanced CRM reporting.
Source: rollworks.com