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Sanity has a free tier with 10K API requests/month, 500K assets, and 3 users. Paid plans start at $99/month for more usage and features.
GROQ is Sanity's query language for fetching content. It's more flexible than GraphQL for content queries but has a learning curve. Sanity also supports GraphQL.
Sanity offers more customization and real-time collaboration. Contentful has a more polished out-of-box experience and larger enterprise presence. Sanity is often preferred by developers; Contentful by larger marketing teams.
Source: sanity.io