Sumo Pricing 2026
Plans, costs, and free options for Sumo
Last updated: January 27, 2026
TL;DR: Sumo Pricing
Pricing Model
Freemium
Starting Price
$29/mo
Free Option
Yes ✓
Freemium
Pricing Model
Sumo offers a free tier with basic features, plus paid plans for users who need more advanced functionality.
Free Tier Available
Basic features included at no cost
Paid Upgrades
Premium features with paid plans
Available Plans
Free Forever
Free
- Basic popups
- Social sharing
- Welcome emails
- One website
- Basic analytics
Professional
$29/mo
- Advanced targeting
- A/B testing
- No Sumo branding
- Advanced analytics
Ecommerce
$79/mo
- All Professional features
- Ecommerce integrations
- Advanced features
Sumo vs Competitors: Pricing Comparison
See how Sumo pricing compares to similar tools in Landing Pages
| Tool | Free Tier | Starting Price | Score | |
|---|---|---|---|---|
SumoCurrent Free website traffic tools | Yes | $29/mo | —/100 | Details → |
Mailerlite Email marketing made simple | Yes | $10/month | 74/100 | Pricing → |
MoosendBest Value Email marketing and automation platform | No | From $7/month | 74/100 | Pricing → |
Snov.ioTop Rated Email finder and outreach platform | Yes | $29.25/mo | 82/100 | Pricing → |
Prices shown are starting prices. Actual pricing may vary based on features and team size.
See all alternatives →Sumo Pricing FAQ
How much does Sumo cost?
Sumo offers the following plans: Free Forever (Free), Professional ($29/mo), Ecommerce ($79/mo). A free tier is available.
Is there a free version of Sumo?
Yes, Sumo offers a free Free Forever plan that includes Basic popups, Social sharing, Welcome emails.
Does Sumo offer a free trial?
Check Sumo's official website for current trial offers.
What are cheaper alternatives to Sumo?
Free or freemium alternatives include Mailerlite, Snov.io. View our full comparison to find the best value.