TL;DR - Tealium
- Enterprise CDP with tag management roots
- 1,300+ integrations
- Strong privacy and consent features
Pricing: Paid only
Best for: Enterprises & pros
Pricing Plans
Free TrialEnterprise
Custom
Contact sales
- Full platform access
- Tag management
- CDP features
- 1,300+ integrations
- Consent management
- Dedicated support
About Tealium
Tealium is a customer data platform with roots in tag management. The platform offers three main products: Tealium iQ (tag management), AudienceStream (CDP), and EventStream (real-time data), and DataAccess (data enrichment). Tealium is known for enterprise reliability and privacy compliance features, serving large organizations that need granular control over their data collection and activation. The platform integrates with 1,300+ vendors and is popular in regulated industries like finance and healthcare.
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Tealium FAQ
Tealium is a customer data platform that started as a tag management system. It now offers full CDP capabilities including data collection, identity resolution, audience building, and activation across 1,300+ integrations.
Tealium has stronger tag management and consent features, better for regulated industries. Segment is more developer-friendly and easier to implement. Tealium is enterprise-focused; Segment serves a broader market.
Yes, Tealium has strong consent management and privacy features, making it popular for GDPR, CCPA, and other privacy regulation compliance. AudienceStream includes consent-aware data processing.