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Business text messaging for marketing and communications with two-way SMS, email campaigns, and automation workflows.

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Reviews onG2Capterra
388 reviews tracked

The Bottom Line

Entry price

Free, no paid tier

Biggest pro

High SMS read rates (98%) with no app or login required by recipients.

Biggest con

Advanced automation and integrations may require familiarity with APIs or Zapier.

TL;DR - TextMagic

  • Send SMS and email campaigns with two-way conversations and automated workflows from a single shared inbox.
  • Achieve 98% SMS read rates with full compliance and no app downloads required for recipients.
  • Integrates with 1,000+ apps via Zapier and provides a pay-as-you-go model with a free tier to start.
Pricing: Free forever
Best for: Individuals & startups
4.5/5 across review platforms

What is TextMagic?

Editorial review
TextMagic is an all-in-one business communication platform that enables organizations to send SMS and email campaigns, manage two-way conversations, and automate messaging workflows. Designed for operational updates, permission-based marketing, and customer support, it provides a shared inbox for SMS, email, live chat, and social messages. The platform emphasizes high deliverability (98% SMS read rate), compliance with carrier and anti-spam regulations, and integration with over 1,000 apps via Zapier and a robust API. Businesses use TextMagic for appointment reminders, shift alerts, dispatch notifications, marketing promotions, and customer newsletters. It supports dynamic fields for personalization, list building with subscribe forms, SMS surveys, and omnichannel chat widgets. The platform offers pay-as-you-go pricing with no hidden charges, a free tier to get started, and enterprise-grade data protection (GDPR and SOC 2 compliant). TextMagic integrates with major ecommerce platforms like Shopify and WooCommerce, and provides tools for email campaigns, task management, voice call forwarding, and virtual mobile numbers. Its automation flows enable drip campaigns and triggered messages based on customer actions, reducing manual work and improving response times.

Pros & Cons

Pros

  • High SMS read rates (98%) with no app or login required by recipients.
  • Flexible pay-as-you-go pricing with a free tier and no long-term contracts.
  • Robust compliance support for carrier rules, anti-spam regulations, GDPR, and SOC 2.

Cons

  • Advanced automation and integrations may require familiarity with APIs or Zapier.
  • Toll-free numbers and sender ID may have additional setup requirements and limited availability outside US/Canada.

Ratings Across the Web

4.5(388 reviews)

TextMagic holds an aggregate rating of 4.5 out of 5 from 388 reviews across G2 and Capterra, last checked August 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Two-way SMS chat for real-time conversations with customers and staff.Email campaigns with personalized templates and management from one dashboard.Automation flows for drip campaigns, triggered messages from forms, purchases, and appointments.Shared inbox that consolidates SMS, email, live chat, and social messages across the team.WooCommerce and Shopify integrations for automated order and shipping notifications.Toll-free numbers and SMS sender ID for branded messaging in the US and Canada.Email-to-SMS conversion to send texts from email and receive replies as emails.Schedule text messages for reminders, alerts, and campaigns at specific times.

Pricing Plans

Free Trial

Pricing checked Aug 18, 2026

Pay-as-you-go

Free to start

  • 10,000 free emails
  • Pay only for what you use
  • No hidden fees
  • Money back guarantee

Is TextMagic worth the price?

65/100

TextMagic's pay-as-you-go model is fair for low-volume users, as it starts free with 10,000 emails and no monthly commitment, but the lack of transparent per-SMS or per-email pricing beyond the free tier makes it hard to assess value for high-volume senders.

Compared to competitors like Twilio or SendGrid, it may be more expensive per message for bulk campaigns. Best for small businesses or startups needing occasional two-way SMS and email without a fixed subscription.

Hidden Costs & Gotchas

No per-SMS price listed; could be high

Free emails limited to 10,000 total

Automation workflows may require paid add-ons

Two-way SMS likely costs per message received

Yearly billing discount not specified in data

How TextMagic Compares to Competitors

TextMagic's free email tier undercuts Twilio's pay-as-you-go pricing, which typically charges per email from the start, but Twilio offers more granular per-message rates for SMS. Compared to SendGrid, TextMagic lacks transparent volume pricing, making it less predictable for high-volume senders. Overall, TextMagic is best for low-usage users who want to avoid monthly commitments, while competitors may offer better rates for larger campaigns.

Reviews

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4.5/5

Across 388 verified user reviews on Capterra, G2

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TextMagic FAQ

Can I use my existing business phone number with TextMagic?

Yes, TextMagic allows you to bring your own number (BYON) and connect it to the platform. You can also purchase a dedicated virtual mobile number or toll-free number through TextMagic.

How does TextMagic handle opt-ins and consent for SMS campaigns?

TextMagic supports permission-based broadcasting with consent tracking and automatic opt-out handling. You can use subscribe forms on your website to collect opt-ins, and the system manages compliance with carrier and anti-spam rules.

Does TextMagic offer two-way SMS capabilities?

Yes, two-way SMS chat is a core feature. Contacts can reply to your messages naturally, and all replies appear in the shared inbox alongside other channels, enabling ongoing conversations.

Can I automate SMS triggers based on ecommerce events?

Yes, TextMagic integrates directly with Shopify and WooCommerce to automate SMS and email triggers for order confirmations, shipping updates, abandoned carts, and special offers.

How does the shared inbox work for team collaboration?

The shared inbox consolidates SMS, email, WhatsApp, Facebook, and live chat messages into one view. Team members can reply in real time, assign conversations, and track responses without needing separate tools or per-seat charges.

What types of messages can I schedule with TextMagic?

You can schedule any SMS message—including reminders, alerts, campaigns, and notifications—to be sent at a specific date and time. This is useful for appointment reminders, event invitations, and time-sensitive operational updates.

Does TextMagic provide analytics on message delivery and engagement?

Yes, you can track delivery status, open rates (for email), reply rates, and engagement data in real time. This helps your team identify which messages need follow-up and measure campaign performance.

Can I use TextMagic for customer support alongside marketing?

Absolutely. TextMagic's omnichannel chat widget and shared inbox are designed for support interactions, while the same platform handles marketing campaigns and operational alerts. The email helpdesk feature converts emails into tickets for team resolution.

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