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Unified.to

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Unified APIs for HR, ATS, CRM, and Authentication, designed for B2B SaaS and AI agents.

API ToolsDeveloper ToolsHR & RecruitingCRM
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Reviews onG2Capterra
24 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Eliminates data latency with real-time access to customer data

Biggest con

No free tier available, only a 30-day free trial

TL;DR - Unified.to

  • Provides unified APIs and MCP for 387+ integrations across 24 categories.
  • Offers real-time, zero-storage data access for B2B SaaS and AI applications.
  • Enables secure read/write operations and feeds fresh data into AI models.
Pricing: Paid only
Best for: Enterprises & pros
5.0/5 across review platforms

What is Unified.to?

Editorial review
Unified.to provides a modern Unified API and Unified MCP (Multi-system Control Plane) platform that allows B2B SaaS applications and AI agents to access and interact with customer data across 387+ sources in 24 categories. It's built for real-time data access, ensuring no caching or stale data, and features a zero-storage design to reduce compliance scope and data-at-rest risk. The platform offers deeply normalized APIs, custom field and object support, and is specifically designed for AI products to feed real-time data into RAG pipelines and enable secure write actions. The platform is ideal for developers and product teams looking to accelerate integration development, eliminate data latency for AI applications, and build scalable integration infrastructure. It supports a wide range of use cases, from sourcing candidates in ATS and generating leads in CRM to onboarding employees in HR and analyzing financials in accounting. Unified.to offers modern SDKs, complete unification of API endpoints, data models, authorization, webhooks, and permission scopes, along with embedded front-end components for authorization, SSO, and integration directories.

Available on: Web

how we evaluateSourceunified.to ↗

Pros & Cons

Pros

  • Eliminates data latency with real-time access to customer data
  • Reduces compliance scope and data-at-rest risk with zero-storage design
  • Accelerates integration development with a single, normalized API
  • Optimized for AI applications, enabling fresh data for models and secure write actions
  • Offers predictable, usage-based pricing that scales with API volume

Cons

  • No free tier available, only a 30-day free trial
  • Pricing starts at a relatively high monthly cost, potentially limiting access for smaller startups

Ratings Across the Web

5(24 reviews)
G223 reviews
5/5
Capterra1 reviews
5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Unified API for 387+ integrations across 24 categoriesUnified MCP (Multi-system Control Plane) for write actionsReal-time, pass-through API requests with native and virtual webhooksZero-storage by design for end-customer dataDeeply normalized API with unified objects, endpoints, and scopesSupport for custom fields and objects via unified metadata APIsAI-ready integrations for RAG pipelines and agent write actionsEmbedded authorization component for customer account linking

Pricing Plans

Free Trial

Pricing checked Aug 10, 2026

Grow

$750 / month

  • 750,000 Monthly API Calls
  • $1.00/1000 API Call Overages
  • Unlimited Customers
  • Unlimited Connections
  • 24+ Unified APIs
  • 387+ Integrations
  • Virtual Webhooks & Database Sync
  • Private Slack or Discord

Pro

$1,250 / month

  • 1,250,000 Monthly API Calls
  • $1.00/1000 API Call Overages
  • Unlimited Customers
  • Unlimited Connections
  • 24+ Unified APIs
  • 387+ Integrations
  • Virtual Webhooks & Database Sync
  • Private Slack or Discord

Scale

$3,000+/month

  • 6,000,000 Monthly API Calls
  • $0.50/1000 API Call Overages
  • Unlimited Customers
  • Unlimited Connections
  • 24+ Unified APIs
  • 387+ Integrations
  • Virtual Webhooks & Database Sync
  • Private Slack or Discord

Enterprise

Contact us

  • Single tenant / private cloud / dedicated cloud / on-prem
  • Prioritized 24/7 support
  • Accelerated integration roadmap
  • Enterprise-grade scalability
  • Customized plan features
Calculate your costView full pricing

Is Unified.to worth the price?

65/100

Unified.to's pricing is on the higher end, with the 'Grow' tier starting at $750/month.

While it offers extensive integrations and API calls, the cost might be prohibitive for smaller SaaS companies or startups. This pricing structure seems best suited for established B2B SaaS companies or AI agents with significant integration needs and a healthy budget.

Hidden Costs & Gotchas

API call overages at $1.00/1000 for Grow/Pro.

Higher tiers required for advanced security features.

Enterprise tier requires custom quote, potentially very high.

How Unified.to Compares to Competitors

Compared to competitors like Merge.dev, which offers a 'Growth' plan at $500/month for 500k API calls, Unified.to's 'Grow' tier at $750/month for 750k API calls is slightly more expensive per call. Similarly, Paragon.io's pricing can be more flexible for lower volumes, making Unified.to a premium option for high-volume users.

How Unified.to's pricing compares

At $750/mo, Unified.to is the most premium of its 3 direct competitors.

Integromat
$9
Make
$10.59
Zapier
$19.99
Unified.to
$750

Entry paid plan, monthly. Pricing checked Aug 10, 2026.

Reviews

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5.0/5

Across 24 verified user reviews on G2, Capterra

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Best Unified.to Alternatives

Top alternatives based on features, pricing, and user needs.

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Integromat logo
IntegromatFreemium

Visual automation platform (now Make)

4.7
Tray.io logo
Tray.ioPaid

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4.6
Make logo
MakeFreemium

Build complex automations with a drag-and-drop visual builder

4.0
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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Unified.to vs WorkatoHead-to-head: features, pricing, who winsUnified.to vs ZapierHead-to-head: features, pricing, who winsUnified.to vs IntegromatHead-to-head: features, pricing, who wins

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Unified.to FAQ

How does Unified.to support real-time data access for B2B SaaS applications?

Unified.to provides a modern Unified API and Unified MCP platform that ensures real-time data access across 387+ sources. It is designed with no caching or stale data, which means applications always interact with the most current customer data.

What kind of user benefits most from Unified.to's features?

Developers and product teams benefit most from Unified.to, especially those looking to accelerate integration development and build scalable integration infrastructure. It is also highly optimized for AI products that require fresh data for RAG pipelines and secure write actions.

How does Unified.to compare to Workato for integration development?

Unified.to focuses on providing deeply normalized APIs and a zero-storage design for real-time data access across 387+ sources, specifically for B2B SaaS and AI agents. Workato, by contrast, is a broader integration platform that may offer different approaches to workflow automation and data synchronization.

Which teams can leverage Unified.to for sourcing candidates?

Teams involved in HR and recruiting can leverage Unified.to to source candidates. The platform's Unified APIs allow access and interaction with customer data across various sources, including Applicant Tracking Systems (ATS).

What are the primary limitations of using Unified.to?

Unified.to does not offer a permanent free tier, only a 30-day free trial. Its pricing also starts at a relatively high monthly cost, which might be a consideration for smaller startups.

How is Unified.to priced?

Unified.to is a paid product that offers predictable, usage-based pricing. This model scales with API volume, ensuring costs align with the level of platform utilization.

Can Unified.to handle custom fields and objects within integrated systems?

Yes, Unified.to is designed to handle custom field and object support. This capability ensures that the platform can accommodate unique data structures within the various integrated systems.

Source: unified.to

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