Wizard
Claim this toolAsk in plain language, get product picks backed by reviews and trusted content
Free plan available Visit WebsiteThe Bottom Line
- Price
- Free plan available. Compare plans
Key facts
- AI shopping agent that returns five curated products per question
- Searches websites, reviews, editorial and social content with a proprietary ranking system
- Best Buy is the first native checkout integration; more retailers are announced as coming
Pros
- Returns a short list of five products instead of pages of links
- Combines search, evaluation and checkout in one conversation
- Names its investors (NEA and Accel) and founders publicly
Cons
- Only Best Buy is named as a native checkout integration; other retailers are announced as coming
- Access is through a beta sign-up at app.wizard.com
- Wizard's pages do not state whether it is free or paid
What is Wizard?
Ratings Across the Web
Wizard holds an aggregate rating of 4.5 out of 5 from 3 reviews across G2, last checked June 5, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Conversational product search in plain language
- Five recommendations per query with review analysis
- Proprietary ranking over product attributes, reviews and editorial sources
- Native checkout, with Best Buy as the first integration
- Planned universal cart across participating retailers
Pricing
Wizard offers a generous free tier with optional paid upgrades for advanced features.
Wizard by the numbers
| Metric | Wizard | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | Yes | 41% have one | n/a |
| Listed as an alternative to | 1 tool | 3 | #239 of 362 (joint) |
Each position is counted among the tools that have data for that row, as noted under it. All E-commerce data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Wizard by the numbers”, Oct 2026.
Reviews
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Wizard FAQ
What is Wizard?
Which retailers can Wizard check out with?
How much does Wizard cost?
Who backs Wizard?
Source: wizard.com