
AI-powered social listening platform for deep consumer insights and brand reputation management.
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$499/Per month, billed annually
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YouScan's Visual Insights goes beyond text by using AI to detect and analyze logos, objects, scenes, activities, and even demographic information within images shared on social media. This allows brands to understand real-world product consumption, measure brand visibility in visual contexts, identify marketing campaign inspiration, and discover influencers based on visual content, providing a deeper layer of consumer insight that text analysis alone cannot capture.
Insights Copilot, powered by ChatGPT, allows users to ask natural language questions about their social listening data. It can provide answers related to consumer opinions, sentiment, emerging trends, and specific aspects of conversations. It goes beyond basic summarization by offering detailed responses backed by relevant examples directly from the collected mentions, enabling instant access to complex consumer insights.
Yes, YouScan offers 'Aspect sentiment analysis' which allows for detailed analysis of mentions in terms of various aspects. For pharmaceutical brands, for example, it can help identify whether patients are satisfied with prices, product availability, or if they are discussing specific side effects, providing granular insights into consumer feedback on particular product attributes.
YouScan covers a wide range of media sources including social media platforms, blogs, forums, review sites, and online news. It boasts a social data archive of over 1 billion mentions, allowing users to analyze historical trends and track changes in consumer sentiment and brand perception over extended periods.
Beyond real-time monitoring and sentiment tracking, YouScan supports crisis management through proactive reputation management features. It allows for instant brand trend detection and provides tools to quickly understand the context and emotional nuances of online conversations, enabling rapid response and strategic adaptation of communication strategies during critical periods.
Source: youscan.io