Countly vs Amplitude: Which is Better in 2026?
Choosing between Countly and Amplitude comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Amplitude wins this matchup. Google Analytics is our overall Product Analytics pick. Google Analytics is our free Product Analytics pick. Pick Countly if you need product analytics.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Countly
Product analytics with privacy focus
Best for you if:
- • You want self-hostable analytics
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want powerful analytics features
| At a Glance | Countly | Amplitude |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.1/5 G2 4.1 20 reviews | 4.5/5 G2 4.5 · Capterra 4.6 3,059 reviews |
Free plan | Yes | Yes |
Watch out for | Push notifications are add-on | MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events. |
Choose Countly or Amplitude?
Choose Countly if
- You want self-hostable analytics
- You want privacy focused
- You work in product analytics, not web analytics
Choose Amplitude if
- You want powerful analytics features
- You want good free tier
- You work in web analytics, not product analytics
In-Depth Analysis
Countly
Product analytics with privacy focus
Countly's pricing is quite generous, especially with its robust free tiers.
Watch out
Push notifications are add-on
Strengths
- Pro: Self-hostable analytics
- Pro: Privacy focused
- Pro: Mobile analytics
- Pro: Push notifications
- Pro: Open source core
Weaknesses
- Con: Enterprise expensive
- Con: Self-hosting complex
- Con: Learning curve
- Con: Documentation gaps
- Con: Smaller community
Key features
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- Pro: Powerful analytics features
- Pro: Good free tier
- Pro: Strong cohort analysis
- Pro: Session replay included
Weaknesses
- Con: Can be complex to set up
- Con: Expensive at scale
- Con: Learning curve for advanced features
Key features
Pricing: Countly vs Amplitude
| Plan | Countly | Amplitude |
|---|---|---|
| Tier 1 | Free Lite | $0 Starter |
| Tier 2 | Free Flex Free | $49 Plus |
| Tier 3 | $40 Flex | Custom Growth |
| Tier 4 | Enterprise | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Countly pricing and Amplitude pricing.
Key Takeaways
Amplitude
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (3,059 reviews)
- Free tier available
- Our pick for this comparison
Countly
- Better fit for product analytics
The Bottom Line
Amplitude wins this matchup. Google Analytics is our overall Product Analytics pick. Google Analytics is our free Product Analytics pick.
Frequently Asked Questions
Is Countly or Amplitude better in 2026?
Amplitude wins this matchup. Google Analytics is our overall Product Analytics pick. Google Analytics is our free Product Analytics pick. Pick Countly for product analytics workflows (main strength: self-hostable analytics). Pick Amplitude for web analytics workflows (main strength: powerful analytics features).
What are Countly and Amplitude used for?
Countly: Product analytics with privacy focus. Amplitude: Understand user behavior with product analytics and experimentation.
What does Countly cost vs Amplitude?
Countly's paid plans start at Free (Flex). Amplitude's paid plans start at Free (Plus).
What's the main difference between Countly and Amplitude?
Countly's main strength: self-hostable analytics. Amplitude's main strength: powerful analytics features.