Drip vs Constant Contact: Which is Better in 2026?
Choosing between Drip and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Drip is our overall pick for e-commerce platforms workflows. Pick Constant Contact if you need email marketing.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Drip
Ecommerce marketing automation
Best for you if:
- • You need e-commerce platforms features specifically
- • Drip is an e-commerce marketing automation platform for online retailers
- • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want to try before committing
- • You need email marketing features specifically
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
| At a Glance |  Drip |  Constant Contact |
|---|---|---|
Starts at | $39/mo2,500 People | $12/monthLite |
Best For | E-commerce Platforms | Email Marketing |
Rating | - | - |
Choose Drip or Constant Contact?
Choose Drip if
Ecommerce marketing automation
- E-commerce focused
- Strong integrations
- Behavior-based automation
- Your work is e-commerce platforms-shaped, not email marketing-shaped
Choose Constant Contact if
Established email marketing for small businesses
- Easy to use
- Good for beginners
- Event marketing
- Your work is email marketing-shaped, not e-commerce platforms-shaped
| Feature | Drip | Constant Contact |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.4/5 473 reviews | ★4.2/5 11,849 reviews |
| Categories | E-commerce PlatformsEmail Marketing | Email MarketingMarketing Automation |
In-Depth Analysis
Drip
Ecommerce marketing automation
Strengths
- +E-commerce focused
- +Strong integrations
- +Behavior-based automation
Weaknesses
- -Pricey for small stores
- -Learning curve
Key features
Constant Contact
Established email marketing for small businesses
Strengths
- +Easy to use
- +Good for beginners
- +Event marketing
- +Templates
- +Phone support
Weaknesses
- -Expensive for features
- -Limited automation
- -Dated interface
- -Competitors better value
- -Per-contact pricing
Key features
Pricing: Drip vs Constant Contact
| Plan | Drip | Constant Contact |
|---|---|---|
| Tier 1 | $39 2,500 People | $12 month Lite |
| Tier 2 | $99 5,000 People | $35 month Standard |
| Tier 3 | N/A | $80 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Drip pricing and Constant Contact pricing.
Who Should Use What?
On a budget?
Constant Contact has a free tier. Drip is paid only.
Go with: Constant Contact
Want the highest-rated option?
Neither has user reviews yet.
Go with: Drip
Value user reviews?
Neither has user reviews yet.
Go with: Drip
3 Questions to Help You Decide
What's your budget?
Drip is paid. Constant Contact is freemium. Constant Contact lets you start free.
What's your use case?
Drip is a e-commerce platforms tool. Constant Contact is in email marketing. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Drip
- Higher user rating: 4.4/5 vs 4.2/5
- Our pick for this comparison
Constant Contact
- Has a free tier
- Larger review base (11,849 reviews)
- Better fit for email marketing
The Bottom Line
Drip is our pick. Constant Contact has a free tier if you want to test without paying.
Frequently Asked Questions
Is Drip or Constant Contact better?
Drip is rated in our evaluation. Drip is paid and Constant Contact is freemium.
What are Drip and Constant Contact used for?
Drip: Ecommerce marketing automation. Constant Contact: Established email marketing for small businesses.
What does Drip cost vs Constant Contact?
Drip is a paid tool. Constant Contact is freemium (free tier + paid plans). Visit their websites for detailed pricing.