EmailOctopus vs Brevo: Which is Better in 2026?
Choosing between EmailOctopus and Brevo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brevo is our overall pick for email marketing workflows. Pick EmailOctopus if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Best for you if:
- • Simplifies email marketing with a drag-and-drop editor and automation.
- • Offers competitive pricing and a generous free plan for up to 2,500 subscribers.
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
| At a Glance |  EmailOctopus |  Brevo |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.6/5 | 4.6/5 |
Choose EmailOctopus or Brevo?
Choose EmailOctopus if
Email marketing made easy with intuitive tools and competitive pricing.
- Very competitive pricing compared to alternatives
- Easy to use and intuitive interface
- Excellent and responsive customer support, even for free users
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- Very generous free tier (300 emails/day)
- Affordable paid plans
- All-in-one platform
| Feature | EmailOctopus | Brevo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 690 reviews | ★4.6/5 5,959 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Strengths
- +Very competitive pricing compared to alternatives
- +Easy to use and intuitive interface
- +Excellent and responsive customer support, even for free users
- +Good email deliverability
- +Generous free plan available
Weaknesses
- -Focuses solely on email marketing, no SMS or other marketing channels
- -EmailOctopus branding on emails for the free plan
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
Pricing: EmailOctopus vs Brevo
| Plan | EmailOctopus | Brevo |
|---|---|---|
| Tier 1 | Free STARTER | $0 Free |
| Tier 2 | $9 PER MONTH, BILLED YEARLY PRO | $9 Starter |
| Tier 3 | N/A | $18 Business |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on EmailOctopus pricing and Brevo pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: EmailOctopus
Want the highest-rated option?
EmailOctopus: 4.6/5 (690 reviews). Brevo: 4.6/5 (5,959 reviews).
Go with: EmailOctopus
Value user reviews?
EmailOctopus: 690 reviews (4.6/5). Brevo: 5,959 reviews (4.6/5).
Go with: Brevo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
Brevo
- Larger review base (5,959 reviews)
- Free tier available
- Our pick for this comparison
EmailOctopus
- Choose if you want email marketing made easy with intuitive tools and competitive pricing
The Bottom Line
Brevo is our pick.
Frequently Asked Questions
Is EmailOctopus or Brevo better?
Brevo is rated in our evaluation. Both are freemium.
What are EmailOctopus and Brevo used for?
EmailOctopus: Email marketing made easy with intuitive tools and competitive pricing.. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does EmailOctopus cost vs Brevo?
EmailOctopus is freemium (free tier + paid plans). Brevo is freemium (free tier + paid plans). Visit their websites for detailed pricing.