EmailOctopus vs Brevo: Which is Better in 2026?
Choosing between EmailOctopus and Brevo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brevo wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is SendPulse. Pick EmailOctopus if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
Best for you if:
- • You want very competitive pricing compared to alternatives
- • You want easy to use and intuitive interface
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
- • You want affordable paid plans
| At a Glance | EmailOctopus | Brevo |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.6/5 | 4.6/5 |
Free plan | Yes | Yes |
Choose EmailOctopus or Brevo?
Choose EmailOctopus if
Email marketing made easy with intuitive tools and competitive pricing.
- You want very competitive pricing compared to alternatives
- You want easy to use and intuitive interface
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
| Feature | EmailOctopus | Brevo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 701 reviews | ★4.6/5 6,219 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
EmailOctopus
Email marketing made easy with intuitive tools and competitive pricing.
EmailOctopus offers a very generous free tier for up to 2,500 subscribers, which is excellent for startups and small businesses.
Strengths
- +Very competitive pricing compared to alternatives
- +Easy to use and intuitive interface
- +Excellent and responsive customer support, even for free users
- +Good email deliverability
- +Generous free plan available
Weaknesses
- -Focuses solely on email marketing, no SMS or other marketing channels
- -EmailOctopus branding on emails for the free plan
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
Pricing: EmailOctopus vs Brevo
| Plan | EmailOctopus | Brevo |
|---|---|---|
| Tier 1 | Free STARTER | $0 Free |
| Tier 2 | $9 PER MONTH, BILLED YEARLY PRO | $9 Starter |
| Tier 3 | N/A | $18 Business |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on EmailOctopus pricing and Brevo pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: EmailOctopus
Want the highest-rated option?
EmailOctopus: 4.6/5 (701 reviews). Brevo: 4.6/5 (6,219 reviews).
Go with: EmailOctopus
Value user reviews?
EmailOctopus: 701 reviews (4.6/5). Brevo: 6,219 reviews (4.6/5).
Go with: Brevo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
Brevo
- Larger review base (6,219 reviews)
- Free tier available
- Our pick for this comparison
EmailOctopus
- Choose if you want email marketing made easy with intuitive tools and competitive pricing
The Bottom Line
Brevo wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is SendPulse.
Frequently Asked Questions
Is EmailOctopus or Brevo better?
Brevo is rated in our evaluation. Both are freemium.
What are EmailOctopus and Brevo used for?
EmailOctopus: Email marketing made easy with intuitive tools and competitive pricing.. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does EmailOctopus cost vs Brevo?
EmailOctopus is freemium (free tier + paid plans). Brevo is freemium (free tier + paid plans). Visit their websites for detailed pricing.