Factors.ai vs ZoomInfo: Which Should You Choose in 2026?
Choosing between Factors.ai and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Factors.ai
AI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.
Best for you if:
- • You want to try before committing
- • Unifies cross-channel intent signals for B2B demand generation.
- • Uses AI to uncover buyer journeys and recommend campaign actions.
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  Factors.ai | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Market Intelligence | Market Intelligence |
Rating | —/100 | 85/100 |
| Feature | Factors.ai | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceMarketing Automation | Market IntelligenceLead Generation |
How Factors.ai and ZoomInfo Compare
Factors.ai
AI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.
Free tier available
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Who Should Use What?
On a budget?
Factors.ai has a free tier. ZoomInfo is paid only.
Go with: Factors.ai
Want the highest-rated option?
ZoomInfo scores 85/100. Factors.ai is unrated.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Factors.ai is freemium. ZoomInfo is paid. Factors.ai lets you start free.
What's your use case?
Both are market intelligence tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs unrated
- Our pick for this comparison
Factors.ai
- Has a free tier
The Bottom Line
ZoomInfo (85/100) is our pick. Factors.ai has a free tier if you want to test without paying.
Frequently Asked Questions
Is Factors.ai or ZoomInfo better?
ZoomInfo scores 85/100 in our evaluation. Factors.ai is freemium and ZoomInfo is paid.
What are Factors.ai and ZoomInfo used for?
Factors.ai: AI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.. ZoomInfo: B2B intelligence platform.
What does Factors.ai cost vs ZoomInfo?
Factors.ai is freemium (free tier + paid plans). ZoomInfo is a paid tool. Visit their websites for detailed pricing.